Linking to Your Blog
Because websites with a blog have tend to have 434% more indexed pages, blogging is an important took in driving traffic to your store. Blogging is a great way to work in specific keywords that are regularly searched, provide fresh content for search engines to regularly index, and direct links to your store from other sources. In BigCommerce, you can use the Built-In Blog, and if you need more robust features, you can link to a third-party blog service with advanced features, such as WordPress. If you have an existing blog for your business, you can link to it.
If you are looking for information about using WordPress as your storefront, see Using BigCommerce for WordPress.
Using a Subdomain Name
If you would like your blog to use your BigCommerce store's domain name, you'll need to use a subdomain. To do this within BigCommerce, you'll need to add a DNS record to set up your Wordpress.com blog as a subdomain of your BigCommerce store's domain. If you need instructions on how to add a DNS record, see Managing DNS.
To do this within Wordpress.com, you will need to go to Domains, select your site, and then click Add Domain. From there, you will need to locate Already own a domain?. Click Map It, enter the subdomain you want to use, then click Add. After you have completed the purchase, go back to Domains, select your subdomain, and click Make Primary.
This process is similar within many other blog platforms such as Squarespace, Wix, Blogspot, or Weebly.