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Getting Started with the Control Panel

The control panel is your store's command center. It's where you can:

  • set up, configure, and launch your store
  • manage orders, products, and customers
  • change your store's theme and customize its design
  • access sales and marketing reports
  • and more...

Getting Started

The control panel is made of two major areas: the side navigation and the main window. The main window will change based on where you are in the store and where you will perform all actions. The side navigation will change what appears in the main window. Below is a highlight of some important areas in the control panel which will appear whenever you log in.


Don’t see the dashboard? If you have not launched your store, you will see a Getting Started guide instead of the Dashboard. See Launching Your Store for more more information.

Control panel with numbered bullets for each section

  1. Search/View Store Area — This upper corner lets you navigate back to this Dashboard area, view your storefront in a new tab, or search your products/orders/customers. The double arrow icon lets you collapse the side panel, giving the main window more space.
  2. Control Panel Navigation — this area goes to the various areas of your store that relate to:

    To learn more about what’s in the navigation, see Navigation Hierarchy below.

    • Store Management
    • Marketing/Design
    • Store Settings
    • Account
    In-context page results
  3. Help Section — By default, this is collapsed. Clicking on it will display the various avenues of help resources:

    If you are logged in as a store owner, you will find your Support PIN here.

    • Search help — Type in keywords to find resources in our help documentation.
    • In-Context Support — Based on your location in the control panel, clicking on the help menu will bring up help documentation related to that area of the control panel.
    • View All Results — Your source for product documentation, guides, and contact information for our technical support, billing, and sales teams.
    • Ask the Community — Ask questions, find answers, submit ideas, stay informed and make connections to scale your business.
    • BigCommerce University — A video series to walk you through building, managing, and growing a successful online business with BigCommerce
    • Email support — Create a case with our support team for any issue you’re experiencing. Requires Support PIN.
    • Live chat Online/Offline — Chat with a Tech Support Agent when online. Requires Support PIN.
    • Getting Started — a checklist of key tasks to get your store up and running. In place of the Dashboard, it's shown for new stores before they're launched and remains available here post-launch.
  4. Dashboard — the homepage of the control panel. It displays notifications for store events and sections for Store Performance, Store Statistics, Orders, and Spotlight.


The Dashboard gives a quick overview of store reports and recent orders. The top of the dashboard shows notifications and store alerts/events like new order messages, pending reviews, products with low stock and any updates to themes.

The top of the dashboard shows notifications and store alerts/events

Store Performance — This section shows how your store data is trending over time. You can view store metrics for the current day, week, month or year, and compare data from the currently selected time period to the previous time period (e.g. March to February) or year (e.g. March 2017 to March 2016). 

Store Performance

View Trailing Dates — Enabling this setting will give you the ability to see revenue for today and the previous 6 days, instead of the current week (structured Sunday through Saturday). 

View Trailing Dates enabled

Show Table Data — This setting shows all key metrics (Visitors, Conversion Rate, Orders, Revenue) by day/month in a table format. The Week and Month views have a row for each day, and the Year view has a row for each month.

Show Table Data enabled

Store Statistics — This section shows your store’s all-time totals for orders, customers, products, and categories.

Orders — This section shows your store’s most recent orders. In addition, you can toggle to see the most recent orders with a pending, completed, or refunded status. View more links to your store’s full orders list.

Spotlight — This section highlights news and announcements to help you grow your business. Our algorithms are being constantly improved to make the information here increasingly relevant to your business.

Permission is required view Store Performance and Statistics data. To see Store Performance data in the dashboard, the user must have the appropriate permissions enabled. See User Roles and Permissions for more details.

Customizing the Dashboard

Each section can be turned on/off and reordered using the gear icon in the top right. Each user can customize their own dashboard without impacting the others.

Drag and drop sections to change the order in which they appear in the dashboard

To show/hide a section, click the checkbox next to it.

To move a section, click and drag the grip icon to the right of the section name.


Navigation Hierarchy







    Channel Manager

      Apps (Only visible to Store Owner)

        Store Setup

        Advanced Settings

          Server Settings

            Account Settings




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