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Facebook Ads

With Facebook Dynamic Ads, you can promote all your products at once on Facebook instead of having to create individual ads. To use your BigCommerce catalog to automatically generate Facebook ads, we recommend using the Facebook Ads Extension app. If you are using Facebook ads to promote your store on social media, you'll want to gauge how effective your advertising is by keeping track of how many purchases come from those ads. With the Facebook Pixel, you will be able to measure conversion rates for those ads, optimize ads based on the collected data, and remarket to targeted audiences. In BigCommerce, you can use the app to streamline the creation of  the pixel or create them manually.

To use the Facebook Ads Extension app, you'll need to first set up Facebook in Channel Manager. The data from the products and collections created when importing your products into Facebook Shop is used to generate ads.

 

Did you know? You can use Facebook's Ad Targeting feature to segment your audience by location, behavior, demographics, and more.

 
 

Installing the Facebook Ads Extension App

Setting Up the App

Before following these steps, set up Facebook in Channel Manager. Then, Install the Facebook ads extension app. Remember, only the store owner user can install apps.

1. In the app, click Get Started. A new window will open to continue setting up Facebook Ads Extension. Click Next to begin the set up process.

Wecome Step

 

Facebook's advertising tools might not work as expected when an ad blocker is enabled in a web browser. Turn off the ad blocker or add this web page's URL as an exception so you can create ads without any problems. After you turn off the ad blocker, you'll need to refresh your page.

2. Choose the Facebook page for your business. If you only have one Facebook page, it will be selected automatically.  Click Next.

Choose a facebook page

3. The app will automatically create a tracking pixel for your store and install it. Click Next.

Facebook Pixel

4. The app will show the number of products found in your inventory. Click Finish to complete setup.

Your Products step

 
 

Creating Ads

Create a Campaign

1. Go to AppsFacebook Ads Extension and click Manage Inventory.

Manage Inventory

2. Click Create Ad. You'll be forwarded to Ads Manager in your Facebook business account.

3. For What's your marketing objective?, select Promote a product catalog. Below that, Facebook will use the product catalog detected when you installed the app. Optionally, you can modify the campaign name (useful if you end up running multiple campaigns/objectives). Click Create Ad Account.

Marketing Objective

Confirm Ad Account Info

Confirm your account country, currency and time zone, then click Continue.

Confirm Account Information

Configure the Ad Set

Check the box next to your store name's pixel to associate it with your catalog, then click Save, then Okay.

Associate Pixel

Products — select the store collection you want to promote, or select All Products.

Audience — specify who you want to promote your products to, based on visitor behavior.

Placements — specify which devices (e.g. mobile, desktop) and platforms (e.g. Facebook, Instagram) your ads will be shown to.

Budget & Schedule — specify how much you want to spend, and when you'd like your ads to appear.

Ad Set Name — You might name it based on something like the audience, scheduling, or the products in it.

When you're done configuring your Ad Set, click Continue.

Configure Audience

 

Did you know? You can create new collections and modify existing ones. In Facebook, go to your Shop page, then go to Publishing ToolsShopCollections.

Publishing Tool Collections

On the next page, you can choose the Format for your ad (carousel or single image) and further customize how your ads will appear (e.g. ad headline text, website URL, descriptive text). The Ad Preview section will show you how your ad will look on different platforms and in different feed contexts.

Preview of Ad

When you're finished, use Review Order to confirm the details of your order, then click Place Order when you're ready to finalize and pay for your order. Facebook allows you to pay by credit/debit card, PayPal, or online via your bank account.

 
 

Facebook Pixel

The Facebook pixel tracks the conversions generated from your Facebook Ads. 

Creating a Facebook Pixel

These steps show you how to create a Facebook Pixel in the Facebook Ads Manager. If you've already created a pixel, skip ahead to Installing the Facebook Pixel.

1. Go to your Facebook Pixel tab in the Facebook Ads Manager.

2. Click Create a Pixel.

Create Facebook Pixel button

3. In the pop-up that appears, enter a name for your pixel. You can have only one pixel per ad account, so choose a name that represents your business. Then, check the box indicating that you have read and agree to the Facebook Pixel Terms.

Create a Facebook Pixel popup

4. Click Next to continue and begin installation.

Installing the Facebook Pixel

Once you've successfully created your Facebook Pixel, it will need to be installed.

1. Go to your Facebook Pixel tab in the Facebook Ads Manager if you are not there already.

2. Click Use an Integration or Tag Manager. If you do not see this option, click the Set Up Pixel button.

Use an Integration or Tag Manager option

3. Click BigCommerce.

BigCommerce intergation

4. Scroll down to Step 2 and copy your Pixel ID.

Step 2 showing the pixel ID

5. In your BigCommerce control panel, go to Advanced SettingsWeb Analytics.

6. Enable Facebook Pixel by selecting it and saving. Then click the Facebook Pixel tab.

Enable Facebook pixel

7. Paste the Pixel ID into the Pixel ID field, then Save your changes.

Facebook Pixel ID

Going forward, you will be able to track how many sales are made as a direct result of your Facebook ads through your Facebook Ads Manager.

 
 

FAQ

Can I change the currency?

By default, the currency parameter is set to your Facebook ad account’s currency, so if you don’t specify any, this is what Facebook will use.

Why is my pixel status not updating?

It may take up to 20 minutes for your pixel status to change after installing it.

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