The Stencil Theme Platform

Stencil is BigCommerce's new theme platform that incorporates the latest best practices in technology, design standards, conversion, and SEO, and allows you to build a stunning storefront that engages shoppers and encourages checkouts on any device. Merchants and developers can choose from the best responsive ecommerce templates on the market, or build a completely custom site.

Features

Themes Marketplace

  • 19 brand new premium (paid) themes (19 themes, 4 variations a piece)
  • 2 brand new free themes (2 themes, one with 4 variations and the other 3 variations)
  • Filter themes by industry and featured variations
  • Preview Themes with your store

Stencil Themes

  • Themes optimized for various catalog sizes, verticals, promotions, and content
  • Fully responsive designs optimized for mobile, tablet, and desktop browsers
  • A Theme editor that allows you to customize and manage storefront attributes such as colors, fonts, and number of items displayed, with no coding required
  • Mobile-optimized checkout designed to reduce cart abandonment rates

Theme Development

The only hosted solution to offer:

  • Flexible local theme development that allows your developer to use your storefront’s assets, without disrupting your live store
  • Development in languages and standards developers know and love (e.g. Handelbars, YAML conventions, Sass/SCSS)
  • Out-of-the-box Browsersync to preview changes across mobile, tablet, and desktop

Stencil vs. Blueprint

Blueprint, our previous theme framework, was built on a rigid, proprietary codebase, making it difficult for developers to customize and extend theme functionality. Stencil themes are built on non-proprietary, open-source code, to minimize the learning curve for developers and to provide access to the best developers in the industry.

See the table below for a comprehensive comparison of Stencil and Blueprint themes.

FeatureStencilBlueprint
Available ThemesAt launch: 83 variations (21 themes), by full release 160 variations58 themes
Free themes7 variations (2 themes)16
Modern, professionally designed, premium themes76 variations (19 themes)42, each with only 1 variation
Industry-specific themes
Theme Features  
All free and premium themes fully responsive
Display payment icons in footerEasily configured via the Stencil Theme EditorRequires HTML/CSS customization
Toggle 'Powered by BigCommerce' in footerEasily configured via the Stencil Theme EditorRequires HTML/CSS customization
Add a GeoTrust SSL Seal to Your Store's FooterEasily configured via the Stencil Theme EditorRequires HTML/CSS customization
"On Sale" Buttons on ProductsOnly on Select Themes
Toggle select social media icons in footer
Theme Configuration  
In-browser access to theme template files
Download and upload theme template files
Fine-tune color palette
Ability to choose custom fonts from available list
Merchandising controls (listed below) saved on a per theme basis
Support for Product Filtering (Faceted Search)
— Number of featured products displayed on the home pageEasily configured via the Stencil Theme EditorMust be configured in Store Settings
— Number of most popular products displayed on the home pageEasily configured via the Stencil Theme EditorMust be configured in Store Settings
— Number of new products displayed on the home pageEasily configured via the Stencil Theme EditorMust be configured in Store Settings
— Number of blog posts displayed on the home pageEasily configured via the Stencil Theme EditorMust be configured in Store Settings
Preview storefront while customizing
Cross-device preview (mobile, desktop, tablet)
Preview checkout while adjusting theme configuration
Checkout Experience  
Access to checkout template files
Customize checkout page colors and fonts
Customize “Thanks for your order” page colors and fonts
Store logo links to home page
Ability to add trust seals to checkout pageRequires customizationRequires HTML/CSS customization
Ability to add Google Analytics tracking code
Ability to add non-Google Analytics tracking codes to checkout pageRequires HTML/CSS customization
Ability to add tracking codes to “Thanks for your order” page
Support for multiple shipping addresses
Performance  
Desktop90 (best in class)79
Mobile74N/A
Theme Marketplace  
Ability to buy themes from 3rd party marketplacesComing soon

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