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301 Redirects

A 301 Redirect is the most efficient and SEO-friendly way of permanently redirecting an old URL to a new one. For example, if you change platforms and you have a page that used to be at and is now at, you want to make sure that anyone who goes to the old page is redirected to the new page. This is partly for optimizing SEO (so Google realizes your page still exists but with a new location) and partly about customer experience -- you don't want customers to see an error if they click on an outdated link.


Wildcard 301 redirects must be set up outside BigCommerce. There is no native setup for Wildcard 301 redirects. These must be set up with your registrar.


Adding a 301 redirect

1. Go to Server Settings › 301 Redirects.

2. Click Add Redirect.

3. In the field that now appears under Old URL, type the URL of the page preceded by a /. Click Save when finished. This should include all of the URL that comes after your domain name. In our example, it would be /my-old-page, but it could also be something like /category/old-category.html.

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4. Select whether you want your redirect to be manual or dynamic.

  • Manual redirects have you enter the new URL you want the customer to be redirected to. If you change the URL again, you will need to update the 301 redirect.
  • Dynamic redirects have you select the category, product, brand, blog entry, or webpage that the customer should be redirected to. If the URL of the selected page changes later, the 301 redirect will update automatically.

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5. If you selected manual, enter the new URL in the empty field under New URL. As with the old URL, it should be preceded by a /. In our example, it would be /my-new-page. Alternatively, you can redirect to a 3rd party page by using the full URL, e.g.

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If you selected dynamic, click the link under New URL that says Click here to choose a product, category, brand or web page. In the pop-up, select the type of page you are linking to (e.g. Product, Category, Brand, Page, News) and then select the page from the list provided.

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6. Your 301 redirect is now complete.


Deleting a 301 redirect

1. Go to Server Settings › 301 Redirects.

2. Click the checkbox next to the 301 redirect you are deleting.

3. Click on the Trash icon at the top of the list.

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Bulk Uploading 301 redirects

It is only possible to create manual 301 redirects in bulk. The 301 redirect import feature cannot be used for updating existing 301 redirects. If you need to alter redirects in bulk, export and delete them from your control panel before following the steps below.

Bulk uploading or importing 301 redirects requires a CSV file with two columns: Old URL and New URL. Please reference and feel free to use the example CSV file below.

Right-click the following link to save the file to your computer.

CSV import file example.

1. In Server Settings › 301 Redirects, click Bulk Import.

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2. Click Choose File and select the CSV file from your computer. If your CSV file has headers for Old URL and New URL, check This file contains headers.

3. Click Import. The import will process, then the 301 Redirects page will reload with your changes.


Exporting 301 Redirects

1. In Server Settings › 301 Redirects, check the boxes next to the redirects you would like to export. If you want to export all of your 301 redirects, do not check any.

2. Click the Export these Redirects button at the top of the list.

3. On the following page, select the Default template, then click Continue.

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4. In the Redirects pop-up, click Export my redirects to a CSV file. Once it finishes generating your file, click Download my Redirects file.

5. The CSV export file will download to whichever file you have specified on your browser.


How do I redirect to my home page?

  • To set the redirect to your homepage, select Manual Link as the redirect type and type in the URL for your homepage including http:// or https://, for example, 

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