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Bing Search Engine

Bing is a search engine by Microsoft. Like many search engines, it can be used to advertise your brand and rank your online store. To have your site ranked on Bing, follow our steps below to submit and verify your site. 

Submitting your sitemap and verifying your site with Bing requires a free Microsoft account. If you don't already have an account, you can sign up for one.


Submitting Your Sitemap

1. Log into Bing Webmaster Tools.

2. Type your website into the Add a Site box and click Add.

Type your website into the Add a Site box and click Add

3. Type into the Add a sitemap box. Replace with your store's URL.

4. Fill in the rest of the required credentials, then Save.


Verifying Your Site

1. After submitting your sitemap, on the Verify ownership page, copy the meta tag under Option 2.

2. In a new browser tab or window, log in to your BigCommerce control panel and go to Advanced Settings › Web Analytics.

3. Check the box marked Google Analytics, then click Save. Click the Google Analytics tab.

Google Analytics check box and tab

4. Paste the code you copied from Bing Webmaster Tools into the Tracking Code box. If there are other tags in the box, paste the verification code below them. Save your changes.

5. Return to the browser tab or window with Bing Webmaster Tools, and click the verify button.

You should see your sitemap appear under the Sitemaps section of your Bing Webmaster dashboard, indicating that you've successfully verified your site and submitted your sitemap.

Note: It can take anywhere from a few hours to a few days to process submitted sitemaps.


Search Engine Marketing and Pay-Per-Click Advertising in the Yahoo Bing Network

Search advertising for both Yahoo! and Bing networks is now booked through Microsoft Advertising adCenter.

Bing Ads is a search engine marketing and pay-per-click advertising service used by the Yahoo! and Bing search engines. BigCommerce allows you to generate and export ads based off your product database for import into your Bing Ad campaign. Note that this feature generates text ads (see the example ad at the end of the article) not a product shopping feed file.

Dynamic placeholders can be used in generating your ads to fetch data specific to each product, such as the product name, brand, description and price.

1. Go to MarketingYahoo Search Marketing.

2. In the section Create Ads For, select the specific categories that contain the products for which you want to create ads. Alternatively, you can choose to create ads for all products in your store.

Create Ads For: All Categories

3. Fill in the rest of the content for your ad:

  • Ad Headline — This is the top line and title of your ad. In most instances, you'll want to use a {PRODNAME} placeholder to make the headline specific to that product.
  • Short Description — This line shows immediately below the title. The combined length of the short description and title should not exceed 63 characters.
  • Long DescriptionNo longer in use.
  • Ad Display URL — This does not have to match the destination exactly, but should not be deceptive either. For example, you may shorten to simply for display purposes.
  • Ad Destination URL — This is the actual URL the customer will be directed to when they click your ad. For product-specific ads, you'll likely want to leave this set to the {PRODLINK} placeholders.
  • Maximum CPC — This is the maximum amount you are willing to spend per click-through (specified in US dollars) to display your ad on Bing and Yahoo! amongst their search results. Generally the higher your maximum CPC (cost per click), the higher on the page your ad will appear.

To the right of the ad content fields is Example Ad, which will show you an approximate preview of how the finished ad will look.

Example of Yahoo! and Bing search marketing ad.

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