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Understanding your customers is an essential part of building a loyal customer base. A wishlist is a window into your customer's way of thinking and aspirations. By viewing them and compiling the data, you'll be able to see what they're interested in, making your marking efforts that more efficient. Account creation must be enabled for this feature to be used.


Enabling/Disabling Wishlists

1. Go to Store SetupStore Settings.

2. Click the Display tab. In the top section, labeled Display Settings, locate the Enable Wishlist? option.

Wishlists enabled in Store Settings

3. Check or uncheck it, then Save your changes.


Creating Wishlists

To create wishlists, your customers must first log in to their account. Customers who are not logged in to accounts will still see the Add to Wishlist button, but will be taken to the Sign In or Create an Account page if they attempt to add an item to a wishlist.

Once signed in, customers can follow these steps to create a new wishlist. There is no limit to the number of wishlists a customer can create.

1. Click Account. Generally this link is located in the top menu of the store, but its exact location varies from theme to theme.

Account button

2. Click Wish Lists, then click the New Wishlist button.

Create wishlist button

3. Enter a Name for the wishlist. If customers would like to share their wishlist with a link, check Share Wishlist?.

Creating a wishlist

4. Click Create Wishlist to save your wishlist.


Adding Products to Wishlists

To add products to their wishlists, your customers start by navigating to any individual product page. Products cannot be added to wishlists from category or quickview pages.

1. While on an individual product page, click the Add to Wishlist button. For some themes this button has a heart icon, while others have text.

Heart Icon Example:

Wishlist heart symbol

Text Button Example:

Wishlist button

2. Select which wishlist to add the product to, then click Add to Wishlist. Customers will be taken to their wishlist page in the My Account area.


Managing Wishlists

To manage existing wishlists, begin by going to My Account, then click Wish Lists in the Manage Your Account menu. The wishlists you have created will be shown on the page.

Wishlist menu

The Wishlist Action Icons

Wishlist icons

  • Share — displays a wishlist's share URL, which customers can send to those they would like to have view their wishlist. This icon will only appear for wishlists with sharing enabled.
  • Edit — allows customers to update their Wishlist Name and whether or not the list can be shared.
  • Delete — allows customers to delete an existing wishlist. If clicked, a pop-up window will appear, confirming they want to delete the wishlist.

Removing Items From a Wishlist

To view or edit the products saved in a wishlist, begin by clicking its name. From this page customers can remove items from their wishlist.

Remove item button


Viewing a Wishlist

1. Go to CustomersView.

2. Search for or locate the customer whose wishlists you want to view, then click ActionLogin to the right of their entry.

Click Action > Login to log in as a customer

3. Click Wish Lists in the account menu.

Account menu with Wish List highlighted

4. Click the Wish List’s name to view its contents.

Wishlist name highlighted in Wishlist


Did you know? The app In Stock Reminder can send alerts for out of stock products so your customers can get stock updates instead of leaving an item in the wishlist.



Do wishlists expire? How long do products stay in the wishlist?

Wishlists never expire. A product will stay included in a wishlist as long as that product is visible in the store.

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