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Selling on Pinterest

Pinterest is a free service that lets users share photos and videos of people, places, ideas, and things they’re interested in or inspired by. These "pins" can be saved to boards, which can be organized and categorized, making them easier to find and browse.

For merchants, Pinterest can be an effective way to generate interest in your products and brand, since it allows Pinterest users who are already interested in your offerings to easily and organically share them on their own boards and with their own followers.

BigCommerce adds to the richness of your Pinterest pins by making them Buyable Pins.

User-added image

When you enable Buyable Pins, Pins created from your store's product pages will include a blue "Add to Bag" button, making them purchasable directly on Pinterest's website and mobile app. They also include additional information about your product, including:

  • Price
  • Stock availability
  • Size and color variations
  • Product description
  • Your store’s favicon
  • A link to your store’s return policy
  • A link to your store’s Pinterest Marketplace page

There is no extra cost from BigCommerce to enable Buyable Pins and they’re available to all stores on all plans.

 
 

Requirements

Certain merchant requirements, store settings, and product attributes must be configured prior to your store’s products appearing as Buyable Pins in Pinterest’s mobile app.

Merchant Requirements

  • A Pinterest business account is required. We'll automatically convert your account to a Pinterest Business account if needed. Converting to a business account will not affect your existing Pins, boards, or followers.
  • Merchants must adhere to Pinterest's Buyable Pin standards for accounts, products, and customer service.
  • Your store or business needs a publicly available returns policy.

Store Settings

Don't use USD? You can still use Rich Pins to promote your products and business on Pinterest.

Product Attributes

  • Product must be visible.
  • Product must have a brand assigned.
  • Product must be a physical product (downloadable products are not supported).
  • If tracking inventory, product must have a Stock Level greater than zero to appear with a “Buy it” button.
  • SKUs / variants must have a value selected for each option. For example, if your product has both size and color options, both a size and a color will need to be selected for each variant.
  • Products with SKUs / variants must track inventory by option or not at all. See our Recommendation on Inventory Tracking.
  • Products without SKUs / variants must track inventory by product or not at all. See our Recommendation on Inventory Tracking.
  • Products without variants must have a SKU or UPC value set
  • Maximum 25,000 products (including variants)
 

Only size and color options are currently supported. More complex options or options requiring customization/personalization are not supported.

Option rules are not supported by Pinterest at this time.

To show different prices, change product weight, or show a different image for each of your variants on Pinterest, you'll need to assign those values to each of your variant SKUs. See Adding Product SKUs for more information.

Recommendation on Inventory Tracking

For the best customer experience, we recommend utilizing inventory tracking for all products. Products with inventory tracking set to "none" will be sent to Pinterest as always being in stock, which may not align to your ability to quickly fulfill orders.

 
 

Setup

1. Go to Channel Manager and click Get Started next to Pinterest.

2. On the next page, confirm your store and products meet all the requirements, then click Get Started.

3. If you’re not already logged in, enter your Pinterest account email and password, then click Authorize App. You’ll be returned to the BigCommerce control panel to complete setup.

4. Click Edit Settings next to Pinterest.

5. Configure your settings. The following fields are required:

  • Business Contact Email — address your Pinterest customer service requests are delivered to.
  • Business Contact Phone Number — phone number for customer service requests from Pinterest customers
  • Tagline — a short piece of text displayed next to your store’s Buyable Pins on your new “Shop Pins By” Pinterest Marketplace page.
    • Example: M&L Supply has the modern man covered from head to toe.
  • Return Policy URL — URL of your store's return policy
  • Payment Gateway — choose which payment gateway you want to use to transact orders from Pinterest
  • Colors and Sizes — choose how Pinterest should display each of your product options. BigCommerce products with options that you have not mapped here will not be sent to Pinterest.

6. Check the box to indicate you’ve read and agree with the Pinterest Merchant Terms of Service and Business Terms of Service. When you’re done, click Save.

  • BigCommerce will automatically convert your account to a Pinterest Business account if needed. Converting to a business account will not affect your existing Pins, boards, or followers.
  • Your store's application will be submitted to Pinterest for review. Applications are reviewed within a few hours.
 
 

Managing Buyable Pins

Once your application is approved, you'll see a note in Channel Manager and will receive an email from Pinterest.

  • If you have existing Product Pins, they'll start showing up as Buyable Pins within 4-5 days as Pinterest reindexes them.
  • For products without existing Pins, we recommend pinning products directly from the product page on your BigCommerce storefront.
  • Add Buyable Pins to your public boards so they’re easily discoverable and saved by Pinterest users.

Animation showing how to create a Buyable Pin from the product page of a BigCommerce store

 
 

Orders from Pinterest

  • Orders generated from Pinterest Buyable Pins appear as guest orders and are listed with a Pinterest logo in the View Orders area of your store.
  • You can use the Orders from Pinterest Custom View to see only your Pinterest orders.
  • Orders from Pinterest can also be selected as an Order Type when searching orders.

Order from Pinterest in View Orders with the Pinterest icon highlighted

 
 

FAQ

Is there any additional cost or extra fee for enabling Buyable Pins for my BigCommerce store?
No. However, sales generated through Pinterest and other built-in BigCommerce integrations are counted in your store's GMV/sales. Increased sales/revenue could result in your store being automatically upgraded, depending on your current plan. See BigCommerce Pricing for more information.

What forms of payment does Pinterest accept?
Pinterest shoppers can use Apple Pay and credit/debit cards for Buyable Pin purchases.


What shipping methods does Pinterest support?

Fixed shipping rates:

  • Flat rate
  • Ship by weight
  • Ship by order total
  • Free shipping

Real-time shipping quotes:

  • USPS
  • FedEx
  • UPS
  • CanadaPost
  • AustraliaPost
  • RoyalMail

How will I know when my application has been approved?
You'll see a note in Channel Manager once your application has been approved.

You'll also receive an email message from Pinterest when your Buyable Pins application has been approved. This message will be delivered to the email address configured with your Pinterest business account, and may not be the same address you entered as the Business Contact Email when connecting your store.

Why was my application not approved?
Some common reasons for applications disapproval include:

Your business, website and/or products

  • Your business either focuses on products or services that Pinterest's Advertising Rules don’t allow, or contains customizable products
  • Your business does not currently meet Pinterest's transaction quality standards
  • Your website is not available or requires a login
  • Your products lead to 404 errors

Your Pinterest profile

  • Your Pinterest profile picture is not reflective of your business
  • Your Pins contain promotional material including price, sale, or promo code information
  • Your Pins contain misspellings, excessive capitalization, or excessive symbol use
  • Your Pins contain unacceptable language or content Pinterest's Ad Rules define as shocking, sensational, or overtly sexual

See Pinterest's help documentation to contact Pinterest and appeal your disapproval.

How do I disable Buyable Pins?
Go to Channel ManagerPinterest and click Disable in the top right corner.

Disabling the Pinterest channel will revert your connected Pinterest account's Buyable Pins back into Rich Pins.

How do I disconnect/change my connected Pinterest account?
Go to Channel ManagerPinterest, scroll to the bottom of the page and click Disconnect Channel. Select a reason, then click Disconnect.

After you disconnect, your pins will not be removed from Pinterest, but they no longer be purchasable after 24 hours.

Do I need to update/change my Authorize.Net CVV settings?
Transactions via Pinterest may be blocked or declined if you've manually configured your Authorize.Net settings to always require CVV data.

In order to be compatible with Pinterest, your Authorize.Net settings must allow for transactions without CVV data. By default, Authorize.Net accounts are configured to automatically validate CVV data if sent, but also allow for transactions where the CVV is not supplied. This setup is typical of most merchants utilizing an AIM/DPM cart/payments option integration. The screenshot below demonstrates this default configuration.

 

User-added image

How do I know which products failed to sync to Pinterest?
Once the initial setup for Pinterest is complete, products that failed to export are reported in a CSV file in Channel Manager. This is helpful to determine which specific products failed to export and why.

Once corrections are saved to the products that failed to export, they will automatically begin syncing to Pinterest.

Following the initial product sync, your Store Logs will report any new or updated products that fail to export and provide reasons they were rejected.

How long will it take for my existing Rich/Product Pins to become Buyable Pins?
It can take up to 5 days before your existing Rich/Product Pins start to appear as Buyable Pins in the Pinterest app. Pinterest must reindex these Pins, and this process cannot be expedited.

Will new products be sent to Pinterest?
If a product doesn't already exist as a Pin, you (or any Pinterest user) will need to create a new pin for the new product from its product page.

What happens when a Buyable Pin product runs out of stock?
If a product has inventory tracking enabled and runs out of stock, it will be marked as "Out of Stock" in Pinterest, and users will not be able to initiate checkout. If a product does not have inventory tracking enabled and runs out of stock, it will continue to be available for checkout by Pinterest users.

How do I get the most out of Pinterest?
Pinterest has some free guides with useful tips on using Pinterest. For more information on promoting your Pins, see Why Pinterest Ads Work.

Can I add conversion tracking for my Pinterest Promoted Pins?
Yes, conversion tracking for your pins can be added by copying and pasting some custom code into your theme's template files. See Pinterest's developer guide for how to obtain your conversion code tag:
https://developers.pinterest.com/docs/ad-tools/conversion-tag/?

The base code will need to be placed between the <head> and </head> tags in your theme's template files. An easy way to do this is to add the Pinterest base code to your Google Analytics tracking code box in the control panel. Just add the Pinterest tracking code before or after your Google tracking code (if you have one). See Setting Up Google Analytics for more information and how to access this area.

This can also be accomplished by editing your theme's templates/layout/base.html template file. See Stencil Themes for more information on accessing and editing template files.

The event code will need to go in the Conversion Tracking Code box under Advanced SettingsAffiliate Conversion Tracking. See Setting up Conversion and Affiliate Tracking for more information.

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