You can use channels to extend your store’s reach beyond your BigCommerce storefront.
Channels come in many forms — there are marketplaces like Amazon, eBay, and Walmart that serve as sales channels, point of sales systems that bridge your physical and online inventory, and marketing channels like Google Ads that promote your brand and products. Some platforms, like Facebook and Instagram, operate as both marketing and sales channels.
A storefront channel can operate as your primary storefront (replacing your BigCommerce storefront) or supplement it for localization or market segmentation purposes. See our Guide to Headless Commerce.
Most of the channels found here can be set up and managed in Channel Manager in your control panel. Channel Manager provides a centralized location for you to discover and set up best-in-class partners and service providers. Channel Manager lets you see the status of all your connected channels at one time, and reconfigure or disable them as needed.
Where is Codisto? Codisto shut down their integration with BigCommerce on May 16, 2024. If you need a free sales channel listing solution, we recommend SellerActive Marketplace Manager.
Channels
Individual channels have their own merchant and catalog requirements. Click the link under Requirements in the table below for more information and setup instructions.
| Platform | Requirements | Providers |
| Marketplaces | ||
| Amazon | You need a Seller account. See Selling on Amazon. |
Feedonomics |
| eBay | You need an eBay business account. See Selling on eBay. | Feedonomics SellerActive (free for up to 250 orders per month) eBay (free) Sellbrite |
| Facebook Shop | See Facebook Shop for catalog, business, and checkout requirements. | Native |
| See Sell on Instagram. | Native | |
| Wish | See Setting Up Wish. |
CedCommerce |
| Walmart Marketplace | See Setting Up Walmart. | Listings/feeds
Catalog, Inventory, & Order Management
|
| Point of sale | ||
| PayPal Zettle POS | PayPal | |
| Ads and social | ||
| Google Ads | See Ads and Listings on Google. |
Ads and Listings on Google (free)
Google Ads Ampd ROI Hunter Glopal FeedOps |
| See Sell on Instagram. | Native | |
| TikTok | See Setting Up TikTok For Business. | TikTok For Business (free) SellerActive (free for up to 250 orders per month) |
| Microsoft | See Setting Up Microsoft Ads and Listings |
Microsoft Ads and Listings (free) |
| Buy Buttons | None. See Buy Buttons. | Native |
| Storefronts | ||
| BigCommerce | See Multi-Storefront. | |
| Catalyst | See Catalyst for Composable Commerce. | Catalyst.dev |
| DEITY Falcon PWA | You need a Deity Falcon account (you can create one during setup). See Setting Up Deity Falcon. | DEITY Falcon PWA Storefront |
| Adobe Experience Manager | Contact an Expert | |
| Bloomreach | Contact an Expert | |
| Drupal | BigCommerce for Drupal Module (free) Contact an Expert | |
| WordPress | See Using BigCommerce for WordPress. | BigCommerce for WordPress Plugin (free) |
| Affiliate and Influencer | ||
| impact.com | See Affiliate and Influencer by impact.com. | impact.com |
More Apps
In addition to the solutions found here and in Channel Manager, the App Marketplace also includes more platforms and providers to extend your store. Be sure to check out the categories for Sales Channels, Marketing, and In-Store (POS) apps. Note that apps in the marketplace don’t appear in Channel Manager.
