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Store Performance Report

The Store Performance report, located within your control panel dashboard, shows how store data is trending over time. It provides a quick snapshot of core metrics, making it easy to check in on your business.


The Overview provides store metrics for the current day, week, month or year, and compares data from the currently selected time period to the previous time period (e.g. March to February) or year (e.g. March 2017 to March 2016). You can display additional data by enabling a data table or trailing dates.

Store Performance

Metric Breakdown

Visitorstotal number of unique (i.e. "new") visitors in the given timeframesum visits
Conversionpercentage of unique visitors that resulted in an order in the given timeframecompleted storefront orders / visitors * 100
Ordersnumber of completed orders in the given timeframesum of completed orders
Revenuetotal amount spent in the given timeframe (including tax and shipping)sum (revenue from completed orders)

Channel View

The Channel View can help you gauge the effectiveness of your marketing campaigns by showing you where your orders are originating from. See Using Ecommerce Analytics for a full list of tracked channels.

Channel View

View Trailing Dates

This setting will give you the ability to see revenue for today and the previous six days, instead of the current week (structured Sunday through Saturday). Trailing Dates can be enabled for both Overview and Channel View.

Highlighted View Trailing Dates option

Show Data Table

This setting shows all key metrics (Visitors, Conversion Rate, Orders, Revenue) by day/month in a table format. The Week and Month views have a row for each day, and the Year view has a row for each month. Data tables can be enabled for both Overview and Channel View.

Highlighted Show Table Data option

Store Performance vs. Ecommerce Analytics

Currently, the dashboard Store Performance report and the Ecommerce Analytics reports are calculated differently. The Store Performance report reads directly from the primary orders database. This means that the Store Performance data is in real time, but can be slower to render for stores with lots of orders. For example, the conversion rate found in the Store Performance report is the percentage of Visitors that resulted in an Order in the given timeframe.

Store Performance

The Ecommerce Analytics reports use a unique analytics database that will load much faster for stores with high order volumes. For example, the conversion rate found in the Store Overview and the Purchase Funnel report is the percentage of Visits that resulted in an Order in the given timeframe. Ecommerce Analytics processĀ in hourly batches which is not real time but will load more quickly than store performance metrics.

Store Overview


If your Store Performance report is showing zero for both Visitors and Conversion when you have had both, this is most likely due to a theme customization that is breaking the analytics script used to track the information.

The most common cause is the removal of %%GLOBAL_FooterScripts%% from footer.html. Placing this variable back in that file should allow the data to start registering again.

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