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Sell on eBay

Featuring over 169 million active shoppers and more than a billion live listings, eBay is one of the world’s most popular marketplaces. Originally started as a consumer-to-consumer, auction-based service for used items, today 80% of all products sold on eBay are new.

Sell on eBay with BigCommerce


eBay’s New Product-Based Shopping Experience

Beginning May 2018, eBay will begin transitioning to a new product-based shopping experience, where all listings for the same product are grouped together. To accomplish this, listings created for certain brands and product lines will need to be associated with a product in the eBay catalog.

BigCommerce's built-in eBay Channel Manager integration does not support this new requirement, so we recommend using eBay by inkFrog.

If you choose to continue to use the built-in eBay Channel Manager integration, be aware that as eBay continues to expand its new policy, your existing listings run the risk of being removed and new listings will fail to list.

Affected Brands and Product Lines

Starting in May 2018, the following brands/product lines will no longer be listable through BigCommerce's built-in eBay Channel Manager integration. Over time, the eBay catalog will be expanded to cover all products (not just the brands/products listed below).

BrandProduct Line
AmazonEcho, Fire Stick
AppleiPads, iPhones, TV
DysonAM Cooling Fan, AM Fan Heater, AM Humidifier, Pure
GoogleChromecast, Home

eBay Channel Manager Requirements

Only eBay US ( is supported at this time. Native support for international shipping and marketplaces (like and is planned for a future release.


Selling on eBay in Australia? You can use the eBay LINK app. To learn more and for setup, see our support article.


  • You must have an eBay business account with a US address (eBay store not required). Only one eBay account can be connected to one BigCommerce store at a time.
  • You must have a PayPal account.
  • You must have adequate seller limits for your eBay account. You won’t be able to create new listings if you’re currently exceeding your limits.

Store Settings:


Product Photos:

  • Products must have at least 1 photo.
  • For simple products, eBay will show the first 12 photos. If you add more photos after the listing is live/created, it will show the 12 most recently added photos.
  • For products with variations, eBay will show the first 12 main/parent photos plus one photo for each variant (if applicable) up to 250 variants.
  • For products with variations, if a photo doesn't exist for a specific variant, eBay will use the first main product photo to represent that variant.
  • Product photos must be at least 500 pixels on the longest side; eBay recommends photos be between 800 - 1600 pixels on the longest side (height or width).
  • Borders aren’t allowed on any of your photos. The only exception is if you have a “natural” border created by photographing your square or rectangular item against a neutral-colored backdrop.
  • Watermarks are allowed for ownership and attribution, but not for marketing information, specific details about your item, or customer service. Your watermark should be no bigger than 5% of the total image area, have an opacity of no more than 50%, and never obscure the item. Links are not allowed in watermarks.
  • No text or artwork (such as “Free shipping” or seller logos) may be added to photos.
  • Stock photos can only be used for brand-new items.
  • See eBay’s Photo Quality Requirements for more information.


1. Go to Channel ManagereBay.

2. Scroll down to How to get started, confirm your shipping and payment settings are compatible, click Get Started, then click Connect to eBay.

3. If you're not already, you'll be asked to sign in to your eBay account. Once signed in, review eBay’s application access information and click Agree to grant BigCommerce permission to publish and edit listings on your behalf. After you agree, you’ll be returned to your BigCommerce control panel to finish setting up your new eBay channel. When you're done, click Finish Setup.

Payment Method

Buyers pay immediately, and funds are transferred instantly to your PayPal account. The selected product will remain available to other buyers until payment processing is complete.

Ebay recommends upgrading your PayPal account to Business or Premier and linking it to your eBay account in your My eBay settings.

Shipping Policies

Shipping policies are where you specify your handling time, the postage services you offer and postage costs.

  • At least one shipping policy and one return policy is required in order to complete setup and list to eBay.
  • There is no limit on the number of shipping and return policies a store can have.
  • A policy cannot be deleted if it is associated with an active listing.
  • Policies cannot be duplicated (i.e. it shares the same exact configuration as another policy).
  • For flat rate policies, the Each Additional price is set to be the same as Cost. If you need to adjust the Each Additional cost, you can do so by editing the listing from your eBay seller account.

Click Add Shipping Policy.

  • Policy Name — Give your policy a name to make it easily identifiable when listing. For internal use only; not shown to buyers.
  • Short Description — A brief description can help you to distinguish between policies more easily. For internal use only; not shown to buyers.
  • Shipping Rate Type — Choose between Flat: Same cost to all buyers or Calculated: Cost varies on buyer location.
  • Shipping Service — Select up to 4 shipping services (like UPS Ground or FedEx Home Delivery).
  • Handling Time — Choose a handling time. You should always ship and enter tracking information within your stated handling time. If you're using the Calculated rate type you can also specify a  handling fee.
  • Make this my default shipping policy — Check the box to make this your default shipping policy.

Return Policies

Return policies are where you specify if returns are accepted, return instructions, refund preference, restocking fee, and whether return shipping paid by the buyer or seller. Offering at least 30 days to return an item will improve conversion and buyer feedback.

Click Add Return Policy.

  • Name — Give your policy a name to make it easily identifiable when listing. For internal use only; not shown to buyers.
  • Description — A brief description can help you to distinguish between policies more easily. For internal use only; not shown to buyers.
  • Returns accepted — Check the box if you offer returns with this policy. (Note: Even if you specify "no returns accepted", under the eBay Money Back Guarantee the buyer can still return an item if it doesn't match the listing description.)
  • Return Instructions — Provide instruction on what actions the buyer should take if they need to initiate a return.
  • After receiving the item, your buyer should contact you within:
    • 7 days
    • 14 days
    • 30 days
    • 60 days
  • Refund will be given as:
    • Money back or replacement (buyer's choice)
    • Money back or exchange (buyer's choice)
  • Do you want to charge a restocking fee?
    • No
    • 10%
    • 15%
    • 20%
  • Return shipping will be paid by:
    • Buyer
    • Seller
  • Set as default return policy — Check the box to make this your default return policy.


Sellers are responsible for paying all fees and taxes associated with using eBay.

  • Select the state you collect sales tax in.
  • Set the percentage to be charged.
  • Set whether to apply sales tax to Shipping and Handling charges.
  • If you collect sales tax in more than one state, click + Add Additional State.


Default Inventory

Ebay requires stock levels for product listings. For your BigCommerce products that don't have inventory tracking enabled, we'll use this number as the default available quantity/stock when listing the product on eBay.

When an order comes in, we'll automatically update these listings' stock levels back to this number.

Importing Your Products from eBay

After you’ve completed setup, you’ll be asked if you want to import any existing eBay listings into your BigCommerce store.

  • We’ll only import products that don’t already exist in your BigCommerce store.
  • If an eBay listing has a SKU (also called Custom Label in eBay) that matches an existing BigCommerce product, it will be ignored (skipped).
  • Products and variants in eBay must have a unique SKU (Custom Label).
  • The payment policy for imported listings must be PayPal with immediate payment required.
  • Only fixed-priced (Buy It Now), Good 'Til Cancelled listings will be imported.
  • eBay Stores listings are supported.

Import popup window in eBay channel setup

Once the import is complete, Last Import will report how many products were imported/created and if there were any conflicts or errors.

Use the Download button to get a full CSV-formatted report of created, skipped and failed products.

Past imports and their CSV reports can be found under Import History.

Last and Past Import reports

You can also skip the initial post-setup import and perform it later at any time from the Import tab on the eBay Channel Manager page.

Import tab on the eBay Channel Manager page

The New Product List

When you set up and enable eBay in Channel Manager, we’ll automatically upgrade your product list (Products › View in your control panel). The new product list is where you will list and manage all your channel listings. For a full list of its new features and design, see The New Product List.

Managing Listings

Creating Listings

1. Go to ProductsView and click StorefrontCreate Listing next to the product you want to list on eBay.

2. Select eBay for Channels. For Product Listing Category, eBay uses advanced logic to try to automatically map your BigCommerce category to an eBay category. Click Choose a Category to override this automation and manually select a category. Note that once a listing has already been created, its category can only be changed by deleting and recreating the listing. See Deleting Listings below.

If the selected eBay category for your product has option requirements, you can map your product's BigCommerce options to the appropriate eBay options.

Some eBay categories also have required Item Specifics. BigCommerce will attempt to infer these values based on your product's information, and you can manually override these selections if needed. Click the dropdown menu next to each required Item Specific to select the correct value for your product. If your value isn't in the list, select Custom Value to manually enter it yourself.

3. By default, your new eBay product listing will use the same name, description, brand, and price details your product has in your BigCommerce store. Listings created from the Product Listing Details page will have a default Product Condition of New.

You can choose to override these defaults to be specific to eBay. These edits are only reflected at and not on your BigCommerce store or other marketplace listings.

Ebay product overrides

4. Below the product override fields, you’ll see a section listing all the different variations of your product (based on its current options). You can optionally give each variant a specific price (just for eBay) and decide which variants to include in the listing (the checkbox under “Listed”).


5. Select a shipping and return policy for this listing.

6. When you’re done making changes, click Publish to submit your listing.

After saving, your product will show a listing status of Pending. After your product has been successfully listed, its listing status will change from Pending to Listed.

Active eBay listing

Once your product is listed, it will show up on the Product Listing Details page with a link to the live listing on eBay and its eBay Item Number.

Active eBay listing link and Item Number in the Product Listing Details

Listing Errors and Rejected Listings

If your product was rejected, you’ll see X Listing Error(s) in the Listed On column of the product list. Click on it and select eBay from the Channels drop-down. The Product Listing Details page will report any errors eBay had while attempting to list the product. See eBay Errors for specific listing errors, explanations, and solutions.

Rejected eBay listing

Error banner on the new product list

Popup showing listing errors

Listing Products in Bulk

Products listed in bulk will use the default shipping and return policies. You can change the policy of a listing that was created in bulk from the Product Listing Details page.

1. Go to Products and check each product you want to list on eBay.

2. Click Bulk Actions, then select List products on channel.

3. Check eBay, then click List products.

List Products on Channels

If any listing errors are encountered when attempting to list in bulk, you’ll be notified with a banner in the product list. The banner shows the number of products that have errors, and clicking the link will display a popup window with error details broken down by product.

User-added image

Some product attributes (e.g. SKU, brand, price) can be updated in bulk. Click Edit Products and the products with listing errors will be loaded into the Bulk Edit Products screen.

Missing required fields that are preventing the products from being listed are highlighted. If your products are missing SKUs, we’ll automatically generate some for you (you can change them).

Once you’ve fixed your product details, save your changes, then try listing again.

User-added image


Listing products with variants in bulk? All variants that have available stock will initially be included in the listing. To remove a particular variant from appearing at eBay, you’ll need to uncheck it in the Product Listing Details page. This is true for both new and relisted products.

Changing Active Listings

1. On the product list page, select eBay from the Channels drop-down next to a product.

User-added image

2. On the Product Listing Details page, make your changes and Save when finished. Updates are reflected at eBay quickly, usually within a minute.


Note: If the payment policy on an eBay listing created in BigCommerce is changed, it will break the connection between eBay and BigCommerce for that specific listing. If this happens you be unable to update the listing from BigCommerce.

Payment Policy when editing a listing in eBay

Hiding Listings

Hiding a listing will set its available stock to zero (at eBay only) and mark it as “out of stock” on eBay. This allows the listing to maintain a consistent ItemID at eBay, which helps to improve inventory management, retain sales history, and improve SEO. You can delete listings using the Delete Listing button (see Deleting Listings below).

To hide a product from eBay, in the product list, check the box next to the product and select Hide products on channels from the Bulk Actions drop-down. Check the box next to eBay, then click Hide products.

User-added image


Be careful! Listings created in BigCommerce should also be hidden via the BigCommerce control panel. It is possible to end a listing created in BigCommerce at eBay directly, however this will break the connection between eBay and BigCommerce and you'll be unable to relist it again using the same SKU and Product ID. Our engineering team is aware of this issue and are working to resolve it.

Deleting Listings

To delete a listing, go the bottom of the Product Listing Details page and click the Delete Listing button.

If you want to change the category of an existing listing, you'll need to delete the listing first. You'll then be able to make your change and recreate the listing using the same SKU. Be aware that deleting and recreating a listing may incur new listing fees.

Checking Orders

Orders received from eBay are listed on your Orders screen with an eBay icon.

User-added image

Email Notifications

For orders received from eBay, buyer order notifications are controlled and sent from eBay instead of BigCommerce. You can adjust your notifications settings in the Seller section of your eBay account dashboard.

Order Details

  • Since billing is handled by PayPal via eBay, orders from eBay have the shipping address also appear as the billing address.
  • Orders from eBay do not include the email address of the eBay customer.
  • Order messages from eBay customers do not appear in BigCommerce.
  • Use your eBay Seller Dashboard if you need to contact an eBay buyer or check order messages.

Order Statuses

When certain order statuses are updated in BigCommerce, they are automatically synced to the order at eBay. Conversely, if an order status is updated at eBay, its status is automatically updated in BigCommerce.

When you create a shipment or change an order status, that data (status, tracking information) is relayed to eBay to then forward to the buyer. It can take a few minutes to update status and tracking information at eBay.

Below is a list of BigCommerce statuses and their eBay equivalents. Not all BigCommerce order statuses translate to eBay order statuses (e.g. Refunded).

  • Cancelled
  • Shipped
  • Partially Shipped
  • Awaiting Fulfillment
  • Cancel status present
  • Fulfillment status fulfilled
  • Fulfillment status in progress
  • Fulfillment status not started

Cancellations, Returns and Refunds

  • Order cancellations and refunds (full and partial) are managed from your eBay Seller dashboard.
  • If an order is cancelled at eBay, the order status for that order in BigCommerce will update to Cancelled. Even if the order is then refunded at eBay, the status will remain Cancelled in BigCommerce.
  • If an order is partially refunded at eBay, the order status for that order in BigCommerce will update to Refunded.
  • Updating an order's status to Refunded in BigCommerce will not update the corresponding order's status to Refunded at eBay.
  • Returns are initiated by the buyer on eBay's site. You'll receive notification and next steps in your eBay Seller dashboard.


Orders from eBay are included in your store's trailing 12-month GMV and order count, which can affect your BigCommerce plan's pricing.


Partial shipments: Partial fulfillment of a single item is not supported. For example, if a shopper buys quantity 2 of a single product (a bicycle) and you create a shipment for just 1 of them, eBay will mark the entire order as fulfilled.


Special Offer - Get 3 Months of eBay Premium Stores

Merchants new to eBay who sign-up through BigCommerce get 3 free months of an eBay Premium Stores subscription.

To qualify for the offer, you’ll need to create your new eBay business account when you enable eBay in your control panel. See the section above on Setup to get started.

For a full description of eBay’s Terms & Conditions for this offer, go to:

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