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Sell on eBay

Featuring over 169 million active shoppers and more than a billion live listings, eBay is one of the world’s most popular marketplaces. Originally started as a consumer-to-consumer, auction-based service for used items, today 80% of all products sold on eBay are new.

Channel Manager makes connecting your BigCommerce store to eBay and creating fixed-price/Buy It Now listings as simple as a few clicks. From there you can:

  • customize your BigCommerce products’ data (like name and price) specifically for listing on eBay, so you have full control over how your products are presented
  • check and fulfill orders from eBay in your BigCommerce control panel just like any other order. Inventory stock levels are automatically synced between your storefront and eBay in real time.
  • create hundreds of listings in bulk and save time with built-in automatic category mapping
  • identify and address listing requirements and issues directly in the newly optimized product list

Sell on eBay with BigCommerce


Only eBay US ( is supported at this time. Support for international shipping and marketplaces (like and is planned for a future release.


  • You must have an eBay business account with a US address (eBay store not required). Only one eBay account can be connected to one BigCommerce store at a time.
  • You must have a PayPal account.
  • You must have adequate seller limits for your eBay account. You won’t be able to create new listings if you’re currently exceeding your limits.

Store Settings:


Product Photos:

  • Products must have at least 1 photo.
  • For simple products, eBay will show the first 12 photos. If you add more photos after the listing is live/created, it will show the 12 most recently added photos.
  • For products with variations, eBay will show the first 12 main/parent photos plus one photo for each variant (if applicable) up to 250 variants.
  • For products with variations, if a photo doesn't exist for a specific variant, eBay will use the first main product photo to represent that variant.
  • Product photos must be at least 500 pixels on the longest side; eBay recommends photos be between 800 - 1600 pixels on the longest side (height or width).
  • Borders aren’t allowed on any of your photos. The only exception is if you have a “natural” border created by photographing your square or rectangular item against a neutral-colored backdrop.
  • Watermarks are allowed for ownership and attribution, but not for marketing information, specific details about your item, or customer service. Your watermark should be no bigger than 5% of the total image area, have an opacity of no more than 50%, and never obscure the item. Links are not allowed in watermarks.
  • No text or artwork (such as “Free shipping” or seller logos) may be added to photos.
  • Stock photos can only be used for brand-new items.
  • See eBay’s Photo Quality Requirements for more information.


1. Go to Channel ManagereBay.

2. Scroll down to How to get started, confirm your shipping and payment settings are compatible, click Get Started, then click Connect to eBay.

3. If you're not already, you'll be asked to sign in to your eBay account. Once signed in, review eBay’s application access information and click Agree to grant BigCommerce permission to publish and edit listings on your behalf. After you agree, you’ll be returned to your BigCommerce control panel to finish setting up your new eBay channel. When you're done, click Finish Setup.

Payment Method

Buyers pay immediately, and funds are transferred instantly to your PayPal account. The selected product will remain available to other buyers until payment processing is complete.

Ebay recommends upgrading your PayPal account to Business or Premier and linking it to your eBay account in your My eBay settings.

Shipping & Returns

Domestic Shipping

Configure your shipping options by choosing a rate type (flat or calculated) and selecting up to four shipping services.

  • For flat rate shipping, you can set a cost for each of your shipping service options. You can also offer free shipping on any shipping service.
  • Specify a handling time for your eBay orders. You should always ship and enter tracking information within your stated handling time.

Return Options

Configure your return options:

  • Customize the copy for your Return Policy. URLs are not allowed and HTML is not supported in the return policy copy.
  • Set the amount of time after receiving an item a buyer can contact you about a return.
  • Specify whether the merchant (you) or the buyer is responsible for return shipping costs.
  • Specify if you charge a restocking fee.

eBay Money Back Guarantee: Even if you specify "no returns accepted", under the eBay Money Back Guarantee the buyer can still return an item if it doesn't match the listing description.


Sellers are responsible for paying all fees and taxes associated with using eBay.

  • Select the state you collect sales tax in.
  • Set the percentage to be charged.
  • Set whether to apply sales tax to Shipping and Handling charges.
  • If you collect sales tax in more than one state, click + Add Additional State.


Default Inventory

Ebay requires inventory levels for product listings. For your BigCommerce products that don't have inventory tracking enabled, we'll use this number as the default available quantity/stock when listing the product on eBay.

The New Product List

When you set up and enable eBay in Channel Manager, we’ll automatically upgrade your product list (Products › View in your control panel). The new product list is where you will list and manage all your channel listings. For a full list of its new features and design, see The New Product List.

Managing Listings

Creating Listings

1. Go to ProductsView and click StorefrontCreate Listing next to the product you want to list on eBay.

Click Create Listing

2. Select eBay for Channels. For Product Listing Category, eBay uses advanced logic to try to automatically map your BigCommerce category to an eBay category. Click Choose a Category to override this automation and manually select a category.

3. By default, your new eBay product listing will use the same name, description, brand, and price details your product has in your BigCommerce store. Listings created from the Product Listing Details page will have a default Product Condition of New.

You can choose to override these defaults to be specific to eBay. These edits are only reflected at and not on your BigCommerce store or other marketplace listings.

Ebay product overrides

4. Below the product override fields, you’ll see a section listing all the different variations of your product (based on its current options). You can optionally give each variant a specific price (just for eBay) and decide which variants to include in the listing (the checkbox under “Listed”).


5. When you’re done making changes, click Publish to submit your listing.

After saving, your product will show a listing status of Pending. After your product has been successfully listed, its listing status will change from Pending to Listed.

Active eBay listing

Once your product is listed, it will show up on the Product Listing Details page with a link to the live listing on eBay and its eBay Item Number.

Active eBay listing link and Item Number in the Product Listing Details

Listing Errors and Rejected Listings

If your product was rejected, you’ll see X Listing Error(s) in the Listed On column of the product list. Click on it and select eBay from the Channels drop-down. The Product Listing Details page will report any errors eBay had while attempting to list the product. See eBay Errors for specific listing errors, explanations, and solutions.

Rejected eBay listing

Error banner on the new product list

Popup showing listing errors

Listing Products in Bulk

1. Go to Products and check each product you want to list on eBay.

2. Click Bulk Actions, then select List products on channel.

3. Check eBay, then click List products.

List Products on Channels

If any listing errors are encountered when attempting to list in bulk, you’ll be notified with a banner in the product list. The banner shows the number of products that have errors, and clicking the link will display a popup window with error details broken down by product.

User-added image

Some product attributes (e.g. SKU, brand, price) can be updated in bulk. Click Edit Products and the products with listing errors will be loaded into the Bulk Edit Products screen.

Missing required fields that are preventing the products from being listed are highlighted. If your products are missing SKUs, we’ll automatically generate some for you (you can change them).

Once you’ve fixed your product details, save your changes, then try listing again.

User-added image


Listing products with variants in bulk? All variants that have available stock will initially be included in the listing. To remove a particular variant from appearing at eBay, you’ll need to uncheck it in the Product Listing Details page. This is true for both new and relisted products.

Changing Active Listings

1. On the product list page, select eBay from the Channels drop-down next to a product.

User-added image

2. On the Product Listing Details page, make your changes and Save when finished. Updates are reflected at eBay quickly, usually within a minute.


Note: If the payment policy on an eBay listing created in BigCommerce is changed, it will break the connection between eBay and BigCommerce for that specific listing. If this happens you be unable to update the listing from BigCommerce.

Payment Policy when editing a listing in eBay

Hiding Listings

Hiding a listing will set its available stock to zero (at eBay only) and mark it as “out of stock” on eBay. This allows the listing to maintain a consistent ItemID at eBay, which helps to improve inventory management, retain sales history, and improve SEO. You can delete listings from your eBay seller dashboard.

To hide a product from eBay, in the product list, check the box next to the product and select Hide products on channels from the Bulk Actions drop-down. Check the box next to eBay, then click Hide products.

User-added image


Be careful! Listings created in BigCommerce should also be ended (hidden) in BigCommerce. It is possible to end a listing created in BigCommerce at eBay directly. However, this will break the connection between eBay and BigCommerce and you'll be unable to relist it again using the same SKU and Product ID. Our engineering team is aware of this issue and are working to resolve it.

Checking Orders from eBay

Orders received from eBay are listed on your Orders screen with an eBay icon.

User-added image

Email Notifications

For orders received from eBay, buyer order notifications are controlled and sent from eBay instead of BigCommerce. You can adjust your notifications settings in the Seller section of your eBay account dashboard.

Order Details

Since billing is handled by PayPal via eBay, orders from eBay come into your BigCommerce control panel with the shipping address also listed as the billing address when looking at the expanded order details.

Orders from eBay do not include the email address of the eBay customer. Use your eBay Seller Dashboard if you need to contact an eBay buyer.

Order Statuses

When certain order statuses are updated in BigCommerce, they are automatically synced to the order at eBay. Conversely, if an order status is updated at eBay, its status is automatically updated in BigCommerce.

When you create a shipment or change an order status, that data (status, tracking information) is relayed to eBay to then forward to the buyer. It can take a few minutes to update status and tracking information at eBay.

Below is a list of BigCommerce statuses and their eBay equivalents. Not all BigCommerce order statuses translate to eBay order statuses (e.g. Refunded).

  • Cancelled
  • Shipped
  • Partially Shipped
  • Awaiting Fulfillment
  • Cancel status present
  • Fulfillment status fulfilled
  • Fulfillment status in progress
  • Fulfillment status not started

Cancellations, Returns and Refunds

  • Order cancellations and refunds (full and partial) are managed from your eBay Seller dashboard.
  • If an order is cancelled at eBay, the order status for that order in BigCommerce will update to Cancelled. Even if the order is then refunded at eBay, the status will remain Cancelled in BigCommerce.
  • If an order is partially refunded at eBay, the order status for that order in BigCommerce will update to Refunded.
  • Updating an order's status to Refunded in BigCommerce will not update the corresponding order's status to Refunded at eBay.
  • Returns are initiated by the buyer on eBay's site. You'll receive notification and next steps in your eBay Seller dashboard.


Orders from eBay are included in your store's trailing 12-month GMV and order count, which can affect your BigCommerce plan's pricing.


Partial shipments: Partial fulfillment of a single item is not supported. For example, if a shopper buys quantity 2 of a single product (a bicycle) and you create a shipment for just 1 of them, eBay will mark the entire order as fulfilled.

Video Walkthrough

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