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Google Customer Reviews

Google Customer Reviews is a free program that lets you collect feedback from shoppers who’ve made a purchase on your store. The reviews collected by Google Customer Reviews help you become eligible for seller ratings. When you participate, you can display a badge with the Google brand and your seller rating. Your seller rating will also appear on Search Ads and in Google Shopping. This program can highlight that you consistently offer a great shopping experience.

Google Customer Reviews badge

How It Works

After a customer makes a purchase, they will be presented with a pop-up with the option to take part in a Google Customer Reviews survey. This survey will gather feedback on their experience with your store.

Google Customer Reviews survey modal

If the customer chooses to participate, Google will email them a survey after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, Search Ads, and in Google Shopping.

Example Google Customer Review email


Your store must meet the following criteria to participate in Google Customer Reviews:

Enabling Google Customer Reviews

Before you can set up Google Customer Reviews within your BigCommerce control panel, you’ll first need to ensure your Google Merchant Center account has been verified and claimed.

Once your account has been verified and claimed, follow the steps below to enable Google Customer Reviews within your Google Merchant Center.

1. In your Google Merchant Center account, click the Menu Icon ⋮ located in the upper right-hand corner and select Merchant Center programs.

Menu with Merchant Center programs highlighted

2. Locate Google Customer Reviews and click Enable.

Enable link for Google Customer Reviews

3. Read the Google Customer Reviews Program Agreement, check the agreement box, and click Save & Continue. Customer Reviews will now appear in your left side navigation menu.

Customer Reviews in nav menu

Setting Up Google Customer Reviews

If your store was using our Google Trusted Stores integration, your badge and opt-in settings have automatically migrated to Google Customer Reviews. However, if you need to make changes, you'll need to enter your Google Merchant ID. Follow the steps below if this is your first time setting up Google Customer Reviews.

1. In your BigCommerce control panel, go to MarketingGoogle Customer Reviews.

2. Click Activate.

Google Customer Reviews Activate button

3. Enter the following information:

  • Google Merchant ID — This ID is located in your Google Merchant Center account at the top left of the dashboard.
  • Estimated shipping days — The expected number of days between when the customer places an order, and you ship it. (This is used by Google to determine whether you are meeting the performance standard of shipping orders on time.)
  • Estimated delivery days — The expected number of days between when you’ve shipped the order and when the customer receives it. (This is used by Google to determine whether you are meeting the performance standard of having orders delivered on time.)
  • Badge position in my store — Specify where on your storefront you want to display the Google Customer Reviews badge. You can choose between bottom right, bottom left, custom, or not to display it at all.

Using a custom badge location? You will be asked to specify the ID of the custom HTML DIV container you or your developer have added. Enter the ID without quotation marks.

Google Customer Reviews settings modal

4. Save your changes. If you need to edit any settings later, you can do so by clicking Edit. Additionally, you can disable this feature by clicking De-activate.

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