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Customer Management Overview

Having a robust customer management strategy and system that nurtures your customers appropriately is one of the most important foundations of your business. It costs anywhere from six to eight times as much to generate a new customer as it does to sell to an existing customer. Excellent customer management enables you to build relationships and improve your customer experience which will in turn increase revenue.

Have a specific question or issue? Check out our Community Forum. Post your question and speak directly to other business owners, BigCommerce Staff and Partners who specialize in this area. It's likely someone just like you has already been there.

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Looking for ways to find out more about your customers and their needs? Check out the customer feedback section of our App Store. You’ll find apps that can help you service and support your customers, collect reviews, identify advocates and so much more for only a few dollars a month.

Note that many of our apps have a free trial period so you may take it for a test drive before committing.

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