Customer Order Notifications
Customers receive an email when they successfully place an order and when the status of their order changes. Customer order notifications provide a great opportunity to engage with your customer base and create a memorable experience. Additionally, you can use them as a marketing opportunity to upsell and drive revenue.
Customer order notifications should not be confused with notifications you receive as the merchant. See Order Notifications for more information.
Enabling Customer Order Notifications
The order confirmation email (i.e. the invoice email) is enabled by default on every store and cannot be disabled. Order notifications are sent automatically from your store using the email address you provided during store setup. If a customer replies to an order email message, this is the address it will attempt to deliver to. To update this email address, go to Store Setup › Store Profile.
Customizing Customer Order Notifications
You can customize the email templates for both the order confirmation and status update notifications. Editing your customer order notifications is a great way to engage with your customers and provide value beyond the sale.
Some of the most engaging elements you can include in your receipts are:
- A request for customer feedback.
- A discount code to promote repeat purchases.
- Suggestions for other products your customer may like.
- Incentives and prompts for your loyalty or referral programs.
- Social sharing links that either encourage customers to connect with you or share their experience with their friends.
- Product education & FAQs to build value and brand awareness.