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Value of Keywords

Search engine optimization (SEO) starts with the words that someone types into a search box.

Animated image of a Google search.

These words that make up a search query are commonly referred to as “keywords,” a foundational element of SEO. Without keywords, there’s no such thing as SEO.

The ultimate goal for your SEO strategy should be to help people who are looking for your business or products find you. And the best way to start is by optimizing your site to match what shoppers are specifically typing into search engines. Keyword research is incredibly valuable because it helps you:

  • Produce the products, services and content web searchers are actively seeking
  • Determine user intent to generate quality traffic and boost revenue
  • Predict shifts in demand and respond to changing market conditions

In the history of marketing, there has never been such a low barrier to entry for understanding the motivations of consumers in virtually any niche.

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