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Store Launch Guide

Welcome to BigCommerce!

In conjunction with the Getting Started section of your control panel, this guide will walk you through the essential steps to getting your store online and taking orders.


Around BigCommerce

Here are the places you'll go to run your business, get support and more.

Help link in the BigCommerce control panel.

Control panel: The BigCommerce control panel is where you'll manage your store and all your day-to-day operations, from customizing your site to updating inventory and processing orders.

Support Portal: Get help with your store 24/7 via phone, email, and chat, plus find how-to articles, videos, guides and troubleshooting resources. You can also visit our forum to get advice and network with other BigCommerce merchants, staff and our Partners.

App Marketplace: Integrate your store with leading software for marketing, inventory management, shipping, accounting and more.

Design & Development Partners: Get help customizing your store from our global network of certified design and development agencies that specialize in working with the BigCommerce platform.


Launch Services

Interested in our Launch Services? Our in-house experts will walk you through your store setup from start to finish. We provide a level of deep technical support that's second to none in our industry. Spend your time, energy, and efforts running your business, and we’ll help remove the uncertainty of launching a store on a new platform.

Get to your first sale faster

Store carousel with banner from



To get your store up and running quickly, you can choose one of our professionally designed themes. They're beautiful, mobile-friendly and include the latest best practices to maximize your conversion. You can easily make basic customizations to your theme using the Theme Editor.

Get Started: Themes & Design


Launch Tip: If you've made customizations to your store's design theme, be sure to back up your theme files before applying a new theme.

The BigCommerce theme style editor.



BigCommerce has a robust category management system to give your site a clear structure that makes it easier for shoppers to find and buy products. It takes just a few clicks to add categories, rearrange your navigation, adjust menu display depth, list products in multiple categories and more.

Get Started: Managing Categories  


Launch Tip: Drag and drop or drag and indent to move categories or create sub-categories on the fly.

Animated image of dragging categories in the BigCommerce control panel.


Products and Product Options

Adding Products

You can add a single product to your store, or batch import via CSV. We even offer a product sourcing integrations with companies like Alibaba to help you build or expand your product catalog.

Get Started: Product Management


Launch Tip: The import/export feature is a fast way to make bulk changes to your products like pricing, inventory amounts and more. You can also export your orders, customers and design customizations.

Product page from

Client Example: Flash Tattoos

Using product options

BigCommerce lets you offer unlimited options like size, color, style, etc. for each product. Each product option can have up to 250 values.

Get Started: Adding Product Options   Get Started: Inventory Tracking


Launch Tip: Not only do product options help increase your store's conversion, they also help avoid duplicate content issues that can impact your search engine ranking.

Animated image of product options on

Client Example: SISU Sports Mouth Guard


Payment Gateways and Merchant Accounts

Payment options on a mobile ecommerce store.

Eligible stores come with PayPal powered by Braintree already enabled so you can start accepting payments via PayPal or credit card immediately. But we offer a variety of additional options you can choose.

Get Started: Payments



You can offer a wide range of domestic and international shipping options at checkout, including free shipping, flat rates, weight-based rates and real-time shipping quotes for all the major carriers. Our USPS powered by Endicia shipping method even lets you print labels directly from your store's control panel.

Get Started: Shipping


Launch Tip: You can get advanced shipping functionality or connect to your existing third-party fulfilment service using our Shipping Apps.

Real time shipping quotes on a BigCommerce storefront.



You can choose to use automated taxes for US sales, which calculates tax at checkout using the most up-to-date rates. Manual settings are available for exemptions, excise tax and other special requirements. You can also connect to Avalara Premium for advanced automatic calculation that supports product-level taxes, exemptions and address verification.

Get Started: Tax


The Avalara automated tax configuration screen.


Content Pages

With BigCommerce, it's fast and simple to add additional site pages like About Us, Shipping and Returns, FAQs, sizing charts and more to better inform your customers and improve your conversion.

Get Started: Content Pages


Launch Tip: Our Guide to SEO has pointers on creating pages with unique, quality content to improve your search ranking.

The Our Story product page from

Client Example: Di Bruno Bros.


Domain Name

Your store is initially hosted on a domain name. You can either purchase a custom domain in your BigCommerce control panel, or point an existing domain to your BigCommerce store.

Get Started: Domains & DNS


Launch Tip: When you point your domain to your store, make sure to also point your email accounts as well.

Custom domain example.


SSL Certificates

SSL certificate icon.

We provide a shared SSL certificate so you can securely accept orders right from the start. To keep customers on your own domain through checkout, you'll need to purchase a dedicated certificate, which you can do from your control panel.


Get Started: SSL Certificates


Launching Your Store

When you're ready, it takes just a click from the BigCommerce control panel to launch your store.

Get Started: Launching Your Store  


Launch Tip: All BigCommerce stores are set to private by default to prevent search engines from indexing sites that are still in development. While in private mode, you can preview your store using a simple, sharable code.

Grand opening/store launch image.


Manage and Grow Your Business

Once your store is live, our guides will teach you how to use BigCommerce to manage your inventory, orders and customers, plus how to market your products to the right shoppers.

User managing their BigCommerce store's analytics.


Get Help

Gear icon.

Support Portal

Step-by-step tutorials and videos on using the BigCommerce platform.

Speech bubbles icon.


Ask questions and gain advice from our experts.

Shield icon.


Find certified design, development and marketing professionals to customize your store or grow your traffic.


You can also contact our Support team 24/7 for assistance with your store. All you need is your Support PIN to get expert help, day or night.


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