Store Launch Guide
Store Launch Guide
Welcome to BigCommerce!
In conjunction with the Getting Started section of your control panel, this guide will walk you through the essential steps to getting your store online and taking orders.
Here are the places you'll go to run your business, get support and more.
Control panel: The BigCommerce control panel is where you'll manage your store and all your day-to-day operations, from customizing your site to updating inventory and processing orders.
Support Portal: Get help with your store 24/7 via phone, email, and chat, plus find how-to articles, videos, guides and troubleshooting resources. You can also visit our forum to get advice and network with other BigCommerce merchants, staff and our Partners.
App Marketplace: Integrate your store with leading software for marketing, inventory management, shipping, accounting and more.
Design & Development Partners: Get help customizing your store from our global network of certified design and development agencies that specialize in working with the BigCommerce platform.
Interested in our Launch Services? Our in-house experts will walk you through your store setup from start to finish. We provide a level of deep technical support that's second to none in our industry. Spend your time, energy, and efforts running your business, and we’ll help remove the uncertainty of launching a store on a new platform.
To get your store up and running quickly, you can choose one of our professionally designed themes. They're beautiful, mobile-friendly and include the latest best practices to maximize your conversion. You can easily make basic customizations to your theme using the Theme Editor.
Launch Tip: If you've made customizations to your store's design theme, be sure to back up your theme files before applying a new theme.
BigCommerce has a robust category management system to give your site a clear structure that makes it easier for shoppers to find and buy products. It takes just a few clicks to add categories, rearrange your navigation, adjust menu display depth, list products in multiple categories and more.
Launch Tip: Drag and drop or drag and indent to move categories or create sub-categories on the fly.
Products and Product Options
Launch Tip: The import/export feature is a fast way to make bulk changes to your products like pricing, inventory amounts and more. You can also export your orders, customers and design customizations.
Client Example: Flash Tattoos
Using product options
BigCommerce lets you offer unlimited options like size, color, style, etc. for each product. Each product option can have up to 250 values.
Launch Tip: Not only do product options help increase your store's conversion, they also help avoid duplicate content issues that can impact your search engine ranking.
Client Example: SISU Sports Mouth Guard
Payment Gateways and Merchant Accounts
Eligible stores come with PayPal powered by Braintree already enabled so you can start accepting payments via PayPal or credit card immediately. But we offer a variety of additional options you can choose.
You can offer a wide range of domestic and international shipping options at checkout, including free shipping, flat rates, weight-based rates and real-time shipping quotes for all the major carriers. Our USPS powered by Endicia shipping method even lets you print labels directly from your store's control panel.
Launch Tip: You can get advanced shipping functionality or connect to your existing third-party fulfilment service using our Shipping Apps.
You can choose to use automated taxes for US sales, which calculates tax at checkout using the most up-to-date rates. Manual settings are available for exemptions, excise tax and other special requirements. You can also connect to Avalara Premium for advanced automatic calculation that supports product-level taxes, exemptions and address verification.
With BigCommerce, it's fast and simple to add additional site pages like About Us, Shipping and Returns, FAQs, sizing charts and more to better inform your customers and improve your conversion.
Launch Tip: Our Guide to SEO has pointers on creating pages with unique, quality content to improve your search ranking.
Client Example: Di Bruno Bros.
Your store is initially hosted on a .mybigcommerce.com domain name. You can either purchase a custom domain in your BigCommerce control panel, or point an existing domain to your BigCommerce store.
Launch Tip: When you point your domain to your store, make sure to also point your email accounts as well.
We provide a shared SSL certificate so you can securely accept orders right from the start. To keep customers on your own domain through checkout, you'll need to purchase a dedicated certificate, which you can do from your control panel.
Launching Your Store
When you're ready, it takes just a click from the BigCommerce control panel to launch your store.
Launch Tip: All BigCommerce stores are set to private by default to prevent search engines from indexing sites that are still in development. While in private mode, you can preview your store using a simple, sharable code.
Manage and Grow Your Business
Once your store is live, our guides will teach you how to use BigCommerce to manage your inventory, orders and customers, plus how to market your products to the right shoppers.
Step-by-step tutorials and videos on using the BigCommerce platform.
Ask questions and gain advice from our experts.
Find certified design, development and marketing professionals to customize your store or grow your traffic.