Knowledgebase Home > Analytics Settings
Knowledgebase Home > Growing Your Store
Knowledgebase Home > Analytics Settings > Google Analytics

How do I setup Google Analytics in my BigCommerce Store?

In order to market effectively to your audience you must know the following information:

1. Who is looking at your storefront?
2. Where are they coming from?
3. What are they Purchasing?

Google Analytics is a free service offered by Google that allows you access to detailed statistics about your website's traffic. It will show you important information that will help you be more effective in marketing your BigCommerce store to your target audience online.

After successfully setting up Google Analytics with your BigCommerce store you will know:

• How many people are viewing your website (daily,weekly,monthly)
• What pages they are looking at
• What search engine/website they were referred from
• What your conversion rate is. The conversion rate is determined by the number of views -vs- number of sales.

Here is an example of the stats from within Google Analytics:

This article will walk you through the step by step process of creating your Google Analytics account and plugging it into your BigCommerce so that you can gather the information listed above.

Step 1: Setting up your own Google Analytics account.

Create your own Google Analytics account:

1. Go to the URL: http://www.google.com/analytics
2. Click on the 'Sign Up Now' link on the right side of the page
   
   
3. Fill out the Create an Account form(as shown below).
   
   
4. Once you have entered in the required form fields, click the button labeled 'I accept. Create my Account.'
   
   
5. You will then be asked to check your email inbox for the account creation message.
   
   
6. Check your inbox, and click the verification email to activate your Google account.
   
   
7. You will then be taken to a page where you will need to click on the link to manage your account profile.
   
   
8. Now click on the Analytics link in the middle of this page.
   
   
9. Now you need to create the Analytics account, and add your domain name. Click on the 'Sign Up' button to proceed.
   
   
10. Add the domain name of your BigCommerce store here. If you do not have a domain name then you will need to get one before proceeding. Click here to learn more.
11. Once you have entered your BigCommerce Store Domain name, choose your timezone and click 'Continue'.
    
    
12. Here you must enter your first & last name, and click 'Continue'.
    
    
13. To complete the process of adding your domain name to Google Analytics account you must read/agree to the terms & conditions.
14. Then click the 'Create New Account' button.
    
    
15. Now that your domain name has been successfully added to your Google Analytics account you now need to add the script to your BigCommerce store. Highlight the entire script (as shown below highlighted in yellow) then without closing this tab/window open your BigCommerce control panel in another tab/window.
    
    
    

    Step 2: Pasting your Google Analytics code into your BigCommerce store.

16. Make sure that you are logged into your BigCommerce control panel. When you are logged into your control panel you will see your username in the top right hand corner.
    
17. Go to Settings >  Analytics Settings
    
    
18. Under the General Settings tab check the box next to Google Analytics, and save changes.
    
    
19. Now you will have a new tab called Google Analytics on this page.
    
    
    
     
20. Click on that tab called Google Analytics, and there you copy the tracking code from Google Analytics into the 'Tracking Code' box.
21. Make sure to click the 'Save' button to keep these settings in your store.
    
22. Now that you have added the script to your BigCommerce store please go back to Your Google Analytics page and click 'Save and Finish'.
    
    
23. That should do it! Now you are tracking site traffic and conversion with Google Analytics. Below is the dashboard that you should see when you have followed all the above steps.
    
    

It is recommended that you setup Google Analytics' e-commerce tracking; please visit this article to learn how.

Reader Opinions 98% 1%

Rate This Article Helpful Not helpful Help us improve. Why was this unhelpful? Thank you for rating this answer.