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Enabling Google AMP

What We'll Cover

Google AMP (Accelerated Mobile Pages) is an open-source project to improve page speed on mobile devices by using a specific framework for a page's code.

The improved performance on mobile devices provides a better browsing experience for shoppers and boosts ranking on Google search. Google AMP pages appear with an icon while searching on a mobile device. To learn more about the Google AMP project itself, see AMP Overview on the Google AMP project site.


Enabling Google AMP

Your store's theme will need to support Google AMP in order to use this feature. See our Theme Marketplace and click the AMP Enabled filter to find themes.

To activate Google AMP, go to SettingsGoogle AMP and select the page types you would like to enable.

Google AMP settings

To test view how your page looks, visit Google's AMP Test page and enter your URL.

Google Analytics Tracking ID

Tracking conversion of AMP pages can be done by adding your Google Analytics Tracking ID in the Google AMP page. If you use Google Analytics in your store, you already have a Tracking ID. Per Google's recommendation, using a separate Tracking ID to measure AMP traffic allows for better analysis of metrics and a more accurate picture of your traffic.

If you want to use a single Tracking ID to measure both AMP and non-AMP traffic, use the data source dimension or a custom dimension to distinguish them.  More information about using the data source dimension in AMP can be found in Google's documentation on  Adding Analytics to your AMP pages.

Adding the Tracking ID is not required to enable AMP pages on your store; however, it is highly recommended that you set it up for measuring AMP in your store.



Can I make my theme Google AMP enabled?

All marketplace Stencil themes are Google AMP enabled. To update custom Stencil themes or third-party Stencil themes, see our developer documentation on Google AMP.

How do I know Google AMP is enabled on my theme?

Our Theme Marketplace has a filter to display which of our available themes are Google AMP enabled. You can also check the theme's documentation.

Once AMP is enabled, how can I see my store's AMP pages?

The current release of our Google AMP feature is intended to get AMP pages picked up by Google’s AMP cache. When the setting is enabled, the next time Google crawls your store, it becomes aware of an AMP version, and then puts it in a cache in their CDN.

How do I enable AMP in the BigCommerce for WordPress plugin?

All you need to do is download the Official AMP Plugin for WordPress, then extract it to the plugins directory of your WordPress install and activate the plugin from WordPress admin.

To see if your page is AMP enabled, visit Google's AMP Test page and enter your URL.

Are there any consequences to disabling Google AMP after enabling it in the control panel?

When Google AMP is disabled in the control panel, the AMP pages will generate 404 errors until the next time Google crawls your store. To reduce the occurence of these 404 errors, you can resubmit your sitemap to Google, which will request Google to recrawl your URLs.

Alternatively, you can create 301 redirects to permanently redirect any traffic from the disabled AMP pages to the existing product and category pages. This can be done in bulk either by importing a CSV file of 301 redirects or by creating redirects via the API.

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