The Store Performance report, located under Home in your control panel, shows how your store's data is trending over time. It provides a quick snapshot of core store metrics and performance that you can use to inform future marketing operations, email communications, sales campaigns, and more.
Top Line Statistics
Top Line Statistics provide store metrics for the current day, week, month or year, and compares data from the currently selected time period to the previous time period.
Metric Breakdown
| Metric | Description | Calculation |
|---|---|---|
| Visits | total number of visits in the given timeframe | sum visits |
| Conversion | percentage of visits that resulted in an order in the given timeframe | completed storefront orders ÷ visitors × 100 |
| Orders | number of completed orders in the given timeframe | sum of completed orders |
| Revenue | total amount spent in the given timeframe (including tax and shipping) | sum (revenue from completed orders) |
Channel View
The Channel View allows you to view metrics by channel. To view metrics for different channels, click the Channels drop-down menu.
Trailing Dates
You can see revenue for today, the last week, or the last year, by clicking the drop-down menu.
FAQ
Will renaming an order status label affect my analytics?
No. Analytics will continue to utilize the original order statuses as it did before the name change. For example, renaming "Completed" to "Not completed" would still count as "Completed" in analytics reports.
