Google Shopping helps shoppers discover new products, find information, do research, and connect with a seller.

You can get traffic for your store and exposure for your brand by having your products appear in free listings, which appear in Google Shopping and can also appear in Google Search and Google Images.

Expand your reach even further by promoting your products using Google Ads campaigns. Google Ads appear above free listings in Google Shopping.

 

Did you know? Ads and Listings on Google is a free app developed by BigCommerce that connects your store to Google Shopping. Once connected, your store’s products can be included in Google’s free listings and promoted using Performance Max  campaigns.

Shopping Ads appear at the top of Google Shopping, above free listings

 
 

How It Works

  • Use an app to connect your BigCommerce store to Google.
  • Once connected, eligible products can be included in free listings on Google Shopping (plus Google Search and Images).
  • Use the app to optionally create ad campaigns and expand your reach.
 
 

Requirements

General Requirements

  • You will need a Google account.
  • Individual apps may have additional requirements.

Google Merchant Center Requirements

  • You must have a Terms of Service and refund policy page on your storefront.
  • Your website must have an accurate contact information page that includes at least one way for customers to contact you. Examples of eligible methods include, but are not limited to, a contact us form, a link to your business profile on social media, and an email address or phone number.
  • Your selected storefront must be launched and active.
  • You must have a secure checkout process. If your storefront is hosted by BigCommerce, your checkout is secure. If your storefront is hosted elsewhere, it should have an SSL certificate and use sitewide HTTPS.
  • You must comply with Google Shopping policies.
 
 

Setup

To get your products to appear in Google Shopping (free or ads), you will need an app to connect your store to Google.

To get started, use Channel Manager to find and install an app to connect your store. You can also find apps for Google Shopping in the App Marketplace.

Go to Channel Manager and click + Create Channel. Under Ads and Social, click Connect next to Google Ads.

Google Ads in Channel Manager

Choose an app from the list of providers and click Connect.

 
 

FAQ

Does it cost anything to send my products to Google Shopping?

If they meet the requirements, your products are eligible to appear for free in the Google Shopping tab, and can also appear on Google Search and Google Images. Learn more about free listings here.

You can also use Google Ads to promote your products across Google Search, Shopping, YouTube, Gmail, and the Google Display Network. Google Ads campaigns are pay-per-click, meaning you only pay when someone clicks on your ads.

Ads and Listings on Google is a free app developed by BigCommerce that allows you to sync your store’s catalog to Google Merchant Center. Once synced, your store’s products can be included in Google’s free listings and promoted using Performance Max campaigns.