Facebook Open Graph (OG) settings are used to provide product meta data (such as the name, description, and an image thumbnail) when a product is linked on Facebook in a comment or by customers sharing the product page.

Example of a product link with Facebook OG data pasted into a Facebook status update.

 
 

Facebook Open Graph Settings for Products

 

If your store is using the v2 Add Products experience, go to the Other Details tab, then scroll down to Facebook Open Graph Settings when editing or adding a product.

When adding or editing a product, scroll down to SEO & Sharing, or click on Open Graph Sharing.

  • Object Type — Select Product.
  • Title — Check this if you want the product name to appear in the shared link.
  • Description — Check this if you want the product's meta description to appear in the shared link. For more information on product meta descriptions, see SEO Fields.
  • Image — Select Use thumbnail image if you want the product thumbnail image to appear in the shared link (recommended).

Open Graph Sharing fields when editing or adding a product.

 
 

FAQ

Can I preview how my product link will appear on Facebook?

Paste your product page URL into Facebook's Sharing Debugger to see how it will appear on Facebook. If you've updated your product and the debugger is not showing your product image (or is showing an old one), try using the Scrape Again button.