Using Classic Analytics

Classic Analytics is our legacy analytics platform and is no longer maintained or updated. 

Ecommerce Analytics is a more advanced analytics suite that provides in-depth information in real-time. If you're looking for additional insights on visitor and transactional data, see Data Solutions.

Each report, except Popular Products and the Inventory Report, includes a date range selector to display data from a specific period. There are several preset date ranges you can choose from.

If you need to tailor the range, you can select a custom date range by clicking on Custom and selecting your dates from the available drop-down menus.

The Store Overview report provides a high-level summary of key reports making it easy to check in on your business.

Store Snapshot

This is a general statistic report that will show you the number of orders completed within the date range chosen. It will provide the following data:

• Total Revenue — The total amount spent at your store in the given timeframe, including tax and shipping.
• Unique Visitors — The number of unique visitors to your store in the given timeframe.
• Completed Orders — The number of orders completed in the given timeframe.
• Conversion Rate — The percentage of unique visitors that ended in an order in the given timeframe (calculated as Completed Orders/Unique Visitors)

Note that partially refunded orders will not display in these sections.

Top 20 Customers

Details of your top 20 customers (as measured orders per customer) for the selected date range.

Best Selling Products

Your 20 top best selling products (along with total revenue per product) for the selected date range.

Order Locations

This is a map populated with locations from which your orders have been placed. This function requires you to enter a Google Maps API key in Settings › General, under the Miscellaneous tab. Guest orders will not be shown on the map.

Orders Statistics provide a snapshot of all orders placed on your site. Included is a report outlining the tax collected. The Orders Analytics page contains the following reports:

• Orders Overview — a summary of all orders for a selected date range
• Orders by Items Sold — a summary of all items sold for the selected date range. Items are arranged by the total number of orders.
• Orders by Revenue — a summary of all orders, broken down by revenue per order for the selected date range. Each price range has a one dollar discrepancy at the top of the range. At times you may find that orders are missing from this page if the total falls within that range gap.
• Sales Tax Report — a summary of tax collected for a selected date range. As highlighted in the image below, we also provide the ability to export this report if required.
• Incomplete Orders — a summary of all the incomplete orders for a selected date range

For store owners with the Abandoned Cart Saver feature enabled, you will see the number of Abandoned Carts, the number of Abandoned Carts that have been converted, and the total value of the sales that have been saved by the Abandoned Cart Saver.

The Product Report is an overview of your sales for the specified period. You'll be able to see how often a product is viewed and check on your inventory levels without having to leave the page. The Products Analytics page contains the following reports:

• Products Overview — a summary of all products, focusing on the total number of units sold for a selected date range
• Popular Products — a summary of all products, focusing on how many times each product has been viewed and their average customer rating (where applicable)
• Inventory Report — a summary of inventory levels for all products in your store

Customer Statistics provide a synopsis of the customers that have registered within the selected date range. The Customer Analytics page contains the following reports:

• Customers by Date — a summary of all customers who registered within a selected date range. A customer's ID, name, email, signup date, number of orders, and amount spent will all be listed.
• Revenue per Customer — a summary of the revenue per customer for a selected date range. Customers are arranged by the total amount they've spent.

Your In-Store Search report details your shoppers' experience and success rate when using your in-store search function that’s available on your storefront. The In-Store Search page contains the following reports:

• Search Overview — a summary of all of the searches performed within a selected date range
• Keywords With Results — All of the searches performed within a selected date range that had one or more results.
• Keywords Without Results — All of the searches performed within a selected date range that had no results.
• Best Performing Keywords — After searching your site within a selected date range, your visitors clicked on at least one result for the keywords listed.
• Worst Performing Keywords — After searching your site within the selected date range, your visitors did not click on any results for the keywords listed below, which generally means they didn't find the search results helpful.
• Search Term Corrections — Any searches performed within a selected date range where a user clicked either a search suggestion or related search term.