Product Option rules are a way to change the product, like price, weight, or image, depending on which options a customer selects. Do you want to charge a little bit more for x-large t-shirts, or change the image on your listing based on a customer's option selection? All of this can be done through product and option set rules in the BigCommerce Control Panel.
Creating a rule (0:34)
Creating a product-based rule (0:57)
Show a different image when an option is selected (1:50)