Managing Customer Accounts

Video Summary

It can cost up to five times more to acquire a new customer than it does to retain an existing one. By enabling and encouraging your shoppers to create an account, you'll be able to collect their contact information and allow them to create wishlists. You can use this information to help you understand your customers and their relationship with your products and brand, allowing you to build a loyal customer base.

Video Summary:

  • Benefits of customer account creation (0:05)
  • Benefits of Customer Groups (0:23)
  • Customers vs. Guests (0:39)
  • Customer Checkout Process (0:49)
  • Modifying Account Sign Up Form (1:23)
  • Adding a Customer (2:32)
  • Privacy Policy (3:14)
  • Export Customer Accounts (3:24)

Additional Resources

  1. Managing Customer Accounts
  2. Guide to Customer Management
  3. Setting up Customer Groups
  4. Using the Export Tool
  5. Importing and Exporting Customers
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