What are placeholders and which ones can I use in my ads?

When creating your ads using any of the built-in Google AdWords ad generator, the built-in Yahoo! Search Marketing ad generator, or other marketing add-ons you can insert placeholders which will be replaced with real values when the ads are created for each product in your store. Values for placeholders are dynamic and contextual, meaning they automatically populate with the correct information based on the page the placeholder is on.

For example, if you use {PRODBRAND} in your ad, it will be replaced with the product's brand name when the ad is generated — provided you've assigned a brand name to the product.

The following is a list of all available placeholders and the values they generate:

  • {STORENAME} — the name of your store
  • {PRODNAME} — the name of the product
  • {PRODBRAND} — the brand you've assigned to the product
  • {PRODSUMMARY} — the first 32 characters of the product's description followed by an ellipsis (...)
  • {PRODPRICE} — the product's price as displayed in your store
  • {PRODSKU} — the product's SKU, or stock keeping unit
  • {PRODCAT} — the name of the category in which this product appears

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