URL Structure Settings

The URL structure controls what is included in the url that appears in browsers. Having descriptive URLs help with SEO and can improve your store's ranking in search engines.

URL structure settings can be accessed in Store SetupStore Settings, under the URL Structure tab.

In some versions of the control panel, this is located under Setup & ToolsCustomize your storeStore Settings.

The best setting for your URL structure is based largely on your industry and products. For most industries, SEO Optimized (Category) or SEO Optimized (Short) are ideal selections. For more information about improving SEO check out our SEO Guides.

If you do need additional control over the structure of your URLs or add things like UPC or SKUs in the url, see Configuring Custom URL Formats.

Product URL Settings

The product URL setting determines the structure of the URL when viewing an individual product page.
Product Page
 

  • SEO Optimized (Short) — makes all your product's url only use the products name:yourdomain.com/product-name
  • SEO Optimized (Long) — adds the word Products in addition to your product name: yourdomain.com/products/product-name
  • SEO Optimized (Category) — includes the first category the product is placed in and the product name: yourdomain.com/category/product-name
  • Custom — allows you to configure the product URL structure by using placeholders.

Product URL Settings

Category URL Settings

The category URL setting determines the structure of the URL when viewing an individual category page.

  • SEO Optimized (Short) — all category URLS only use the category name: yourdomain.com/category-name
  • SEO Optimized (Long) — the url includes the word categories in addition to the category name yourdomain.com/categories/category-name
  • Custom — allows you to configure the product URL structure by using placeholders.

Category URL Settings

Web Page URL Settings

The web page URL setting determines the structure of the URL when viewing an individual web content page.

  • SEO Optimized (Short) — only the web page title in the url: yourdomain.com/page-name
  • SEO Optimized (Long) — includes pages in addition to your page title: yourdomain.com/pages/page-name
  • Custom — allows you to configure the product URL structure by using placeholders.
Web Page URL Settings

Configuring Custom URL Formats

The following instructions apply to product, category, and web page URL settings.

 

Be careful! Incorrectly modifying your store’s URLs can have a drastically negative impact on your SEO. If you are at all unsure about whether or not you should use custom URL formats, we highly recommend leaving them set to SEO Optimized (Short).

Placeholder Types

Each page type has a list of placeholders that are available to use. You can arrange them in any order.

These are placeholders for Product Pages:

  • %productname% — the name of the product
  • %category% — the first category this product appears in
  • %sku% — the product code/SKU
  • %upc% — the product UPC (Universal Product Code)

Category URLs can use the following placeholders:

  • %categoryname% — the name of the category
  • %parent% — the name of the parent category

Web pages can use the following placeholders:

  • %pagename% — the name of the page
  • %parent% — the name of the parent page

Setting up Custom URL

1. Select Custom.

The Custom URL option toggle.

2. Enter the custom URL format, using a combination of the available placeholders separated by forward slashes /. The custom URL string should also begin with a forward slash /.

Example of a custom product URL.

3. Click Save.

4. Click Update Product URLs.

5. Select which URLs you would like to update — only those you have not customized or all, including those you have already customized — and whether or not to create 301 redirects for old URLs.

The Update Product URLs pop up dialogue.

6. Click Update URLs.

7. Once the updates are complete, click Close, then check your storefront pages to confirm that the URL changes have taken effect.

Additional Resources

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