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Themes & Design Overview

Design is the most visual aspect of your storefront and the first impression you will make with potential customers.

Creating the right design for your business can influence how a visitor sees and navigates your store — maximizing your opportunity to convert them into paying customers. Every BigCommerce theme is crafted with great care and applies best practices to help you rank better in search engines, fully express the power of your brand, and convert shoppers.


Need Help? Check out the BigCommerce Community to get help quickly from technically savvy merchants and Design Partners. Our Technical Support Team is not able to assist with custom design changes or code editing. 

BigCommerce Themes

We have two generations of Bigcommerce store themes: Stencil (our newest themes) and Blueprint (our legacy themes). We currently only offer Stencil themes on our Theme Marketplace.


Stencil themes are our fully responsive themes that come with a powerful Theme Editor.


Blueprint themes are our legacy themes. Before making changes to your theme we recommend backing up your current theme customizations.

Personalizing your Store

Most of the important branding elements, such as your logo, are not exclusive to one theme platform. The articles here explain how to personalize these elements to match your brand.

Additional Resources

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