Themes & Design Overview

Design is the most visual aspect of your storefront and the first impression you will make with potential customers.

Creating the right design for your business can influence how a visitor sees and navigates your store — maximizing your opportunity to convert them into paying customers. Every BigCommerce theme is crafted with great care and applies best practices to help you rank better in search engines, fully express the power of your brand, and convert shoppers.


Need Help? Our Technical Support Team is not able to assist with custom design changes or code editing. Support will refer you to our Bigcommerce approved partners.

Personalizing your Store

Most of the important branding elements, such as your logo, are not exclusive to one theme system. The articles here explain how to personalize these elements to match your brand.

BigCommerce Themes

We currently offer you a choice between two generations of Bigcommerce store themes: Stencil (our newest themes) and Blueprint (our legacy themes).


Stencil themes are our beautiful, fully responsive themes that come with light editing functionality.


Blueprint themes are our legacy themes that come with direct access to page templates and advanced editing functionality.

Additional Resources

Have a specific question or issue? Check out the Design & Customization discussions in our Community Forum. Here you can speak directly to other business owners, Bigcommerce Staff and Partners who specialize in this area.

The modifications shared in our articles and Community are not officially supported by the Bigcommerce Development or Technical Support teams. Bigcommerce cannot guarantee their accuracy and is not responsible for any unintended consequences that may arise from their attempted use. As always, we recommend backing up your current theme customizations before making any changes.

Don't feel comfortable adjusting your design? Check out our BigCommerce approved partners. They're a great place to start as they'll help you plan and execute a design that is tailored to reflect your business and to best convert your target clientele.

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