Submitting a Standard Google Shopping Feed

Before Getting Started

These instructions list an alternate method for submitting your products to Google Shopping. For the preferred method, see the Send Your Product Data to Google section of Selling on Google Shopping. If you choose to use the method described in this article, be aware of the following:

Creating a Product Data Feed in Google

1. Log in to your Google Merchant Center account.

2. Select Feeds from the menu on the left, then click + Data Feed.

3. Select or enter the following settings.

  • Mode — Standard
  • Feed Type — Products
  • Target country — Select your country.
  • Feed name — Choose a descriptive name that helps you understand the content of the feed. The feed name does not need to match the name of the actual file you're submitting. For example, BigCommerce Product Feed.

4. Click Continue.

5. Select an Upload Method, then click Continue.

  • Scheduled fetches › Choose this method if you'd like to create a schedule for Google to automatically download the feed from your store and upload it to your account for you.
  • Regular uploads › Choose this method if you'd like to manually download your feed file from your store, and manually upload it to your Google Merchant Center account.

Scheduled Fetches

1. Enter a filename in the field labeled What is the name of the file you will upload?. Enter any filename ending in.xml. For example, google_shopping_feed.xml.

2. Select a Fetch Frequency (how often Google should download your feed file), Fetch Time (the time of day Google should download your feed file), and your Timezone.

3. In your BigCommerce control panel, go to MarketingGoogle Shopping Feed.

4. Select your country from the Choose a Country drop-down.

5. Copy the feed file URL from the grey box at the bottom of the pop-up window.

Example of a Google Shopping Feed URL in a BigCommerce control panel.

6. In your Google Merchant Center account, paste the copied URL into the File URL field, then click Save.

Regular Uploads

1. Enter a filename in the field labeled What is the name of the file you will upload?. Enter any filename ending in.xml. For example, google_shopping_feed.xml.

2. In your BigCommerce control panel, go to MarketingGoogle Shopping Feed.

3. Select your country from the Choose a Country drop-down.

4. Click the Export my products to a Google feed file link.

5. Click the Download my Google Shopping Feed file link, and save the feed file to your hard drive.

6. In your Google Merchant Center account, select Manually upload a file now.

7. Click Select file, and select your previously downloaded feed file.

8. Click Save.

Editing an Existing Feed

1. In your BigCommerce control panel, click MarketingGoogle Shopping Feed.

2. Select your country from the Choose a Country drop-down. Your Google Shopping Feed URL will display in a grey box towards the bottom of the pop-up window.

3. Copy your Google Shopping Feed URL, then log in to your Google Merchant Center account.

4. Select Feeds from the menu on the left.

5. Click the name of your data feed, then click the Schedule tab.

6. Click Edit Schedule, then replace the Feed URL with the URL you copied.

Example of a Google Shopping Feed URL in Google Merchant Center.

7. Click Update and fetch now.

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