Social Media Overview

Why Social Media is Important

Having a strategic presence on social media will help drive traffic to your store by increasing awareness, building a customer following, encouraging interaction, and providing new sales channels.

How Social Media Helps You Sell

Your BigCommerce store includes features and functionality to help market your products and brand through various social media channels. Customers will be able to easily share things like products, blog posts, promotions and even business announcements on their personal networks. This will help to amplify everything that you do to reach a wider audience!

BigCommerce enables your fanbase to access each your business's social media accounts via built-in icons located throughout your store. More impressively, you can sell your products on more than just your storefront. We integrate with Pinterest Rich Pins and offer Facebook Shop, which allows for you to list your product catalog on Facebook encourage shoppers to purchase without ever leaving your Facebook business page. 

It is possible to create links or buttons on your social media sites that allow visitors to buy an item from your store. See the free Buy Buttons App for more information.

Additional Resources

  • Buy Buttons App — build custom "Buy" buttons and links that you can add to your social media posts

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Get Advice

Have a specific question or issue? Check out the social media discussions in our Community. Post your question and speak directly to other business owners, BigCommerce Staff and Partners who specialize in this area. 

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