Sell on Amazon

Amazon is the world’s largest online marketplace and is the starting place for 44% of all online purchases, so making your products available there is an important step for growing your business and promoting your brand.

As part of Channel Manager, BigCommerce makes it easy to start listing your products in this leading marketplace.

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You can tailor your existing BigCommerce products’ data (like name and price) specifically for listing on Amazon, giving you total control over how your products are featured.

Orders from Amazon show up in your BigCommerce control panel and are fulfilled just like your other orders for optimal workflow. Inventory stock levels are automatically synced between your storefront and Amazon in real time.

Amazon maintains a high standard when it comes to product information, so our integration features streamlined error handling to help identify specific product listing issues quickly and in easy-to-understand terms.



  • You must have an Amazon Seller Central account on a Professional Selling Plan.
  • You must have a valid bank account. This is so Amazon can pay you for orders placed through their marketplace and you can pay them your monthly subscription fee.
  • Only one BigCommerce store can be linked to a single Seller Central account.

Store Settings:


  • Currently, only simple products are supported. Products with options/variations will not list to Amazon. Support for products with options/variations is planned for a future update.
  • Only physical products are supported. Downloadable/digital products are not supported.
  • For products already available in Amazon’s catalog, its standard UPC, EAN or GTIN identifier is required.
  • For products not already available in Amazon’s catalog, a unique identifier (MPN or other standard ID) is required.
  • Products must have at least one image. The primary image of your product is called the "MAIN" image.
    • Images must accurately represent the product and show only the product that's for sale, with minimal or no propping.
    • MAIN images must have a pure white background (pure white blends in with the Amazon search and item detail pages - RGB values of 255, 255, 255). A white background for additional images is recommended, but not required.
    • MAIN images must show the actual product (not a graphic or illustration), and must NOT show excluded accessories, props that may confuse the customer, text that is not part of the product, or logos/watermarks/inset images.
    • The product must fill 85% or more of the image.
    • Images should be 1000 pixels or larger in either height or width, as this will enable zoom function on the website (zoom has proven to enhance sales). The smallest your file should be is 500 pixels on the longest side.
    • Images should be JPEG (.jpg), or GIF (.gif) file formats. JPEG is preferred.
    • A maximum of 8 images is allowed.
    • See Adding Images for more information on Amazon product image requirements.
  • Products must have a brand defined. This can be set on the product level or in the channel listing details page.
  • Products must have Track Inventory by Product enabled and have a stock level greater than zero in order to initially list. Amazon listings that run out of stock will show as “Out of Stock” on Amazon.
  • Your products must conform to Amazon’s restricted products policies.
  • Currently, products can be listed only on these Amazon categories. Additional categories will be available in future updates.
    • Toys & Games
    • Home & Garden
    • Health & Beauty

Third-party inventory management: Third-party apps for inventory or order management that create orders and/or decrement inventory in BigCommerce may not be compatible with our built-in Amazon integration and can result in stock being decremented twice.

Sign Up for Amazon Seller Central

Go to Amazon Seller Central to log in or register a seller account. If you don’t already have one, click Register now, then Start your free trial.

Amazon will guide you through the registration process and will ask you to:

  • confirm your display name and business address
  • specify a valid credit card to pay your Seller Central membership fee
  • verify your identity via a phone call or text message
  • configure your tax information
  • specify a valid bank account so Amazon can pay you

Depending on your business, you may also be required to register your brand and request approval to sell in certain categories.


1. Go to Channel Manager, then click Get Started next to Amazon.

Get Started highlighted next to Amazon in Channel Manager

2. Scroll down and check each box to indicate you’ve completed the necessary Seller Central Requirements, then click Set Up.

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Introducing the New Product List

When you set up and enable Amazon in Channel Manager, we’ll automatically upgrade your product list (ProductsView in your control panel).

This upgrade introduces new functionality related to listing your products on multiple channels. For now, it will let you pick and choose which products are listed on your storefront and which are listed on Amazon. In future updates, you’ll be able to manage product listings for all your other channels, like Facebook, Pinterest, and eBay.

Top of the new product list showing the Add button, search bar with advanced search link, a product sorting drop-down selector, and products listed on multiple channels (storefront and Amazon)

You can opt out of the new product list by disconnecting Amazon in Channel Manager. However, the new product list and the functionality it provides is necessary if you want to list products and accept orders from Amazon in BigCommerce.

The new product list features a Listed On column that shows you which channels a product is included on, its current status (e.g. visible, pending, or rejected), and any errors that may be preventing the product from being included on a particular channel.

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Other improvements to the new product list include:

  • Products are listed from newest to oldest by default.
  • Stock levels are represented by an actual number instead of a bar graph, making it easier to see exact stock number levels at a glance.
  • Low stock levels are shown in red to grab your attention when inventory is close to selling out.
  • The SKU column now includes the number of variants for that product.
  • Product visibility and featured attributes have been moved under the action menu.

When you check one or more products, the Bulk Actions menu appears in the top right of the product list allowing you to edit, export, list, delete, or hide products en masse.

  • Bulk edit selected
  • Export selected
  • List products on channels
  • Hide products on channels
  • Delete selected

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Note: List These Products on eBay and Toggle Shopping Comparison Sites are disabled in the new product list.

Channel Manager support for eBay is expected Q4 2016.

Check out GoDataFeed and the other apps in the Multichannel Listing section of our App Marketplace for more information on including your products on shopping comparison sites.

Managing Listings

Creating Listings

1. Go to ProductsView and click StorefrontCreate Listing next to the product you want to list on Amazon.

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2. Channels will set to Amazon. Select a Product Listing Category.

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3. By default, your new Amazon product listing will use the same name, description, brand, and price details your product has in your BigCommerce store.

Optionally, you can override these to be specific to Amazon. These edits are only reflected on - not on your BigCommerce store or other marketplace listings.

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4. Depending on the selected Product Listing Category, you may be presented with additional Channel Listing Details required by Amazon. You can also add bullet points for your listing here.

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5. Save your changes.

Once saved, your product will show an Amazon status of Pending. After your product has been successfully listed, its listing status will change from Pending to Active.

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New and updated listings can take up to 30 minutes to appear on Amazon. Images can take up to 24 hours to appear on Amazon.


Is your BigCommerce product already live on Amazon? Attempting to list a product from BigCommerce will sync your BigCommerce and Amazon catalog for that item (e.g. price, name, stock level updates) provided they share the same identifier (e.g. ASIN, UPC, GTIN).

Listing Errors and Rejected Listings

If your product was rejected, you’ll see X Listing Error(s). Click on it and select Amazon from the Channels drop-down. The Product Listing Details page will report any errors Amazon had while attempting to list the product.

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Listing Products in Bulk

1. Go to Products and check each product you want to list on Amazon.

2. Click Bulk Actions, then select List products on channel.

3. Check Amazon, then click Publish products.

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Changing Active Listings

1. On the product list page, select Amazon from the Channels drop-down next to a product to go to the Product Listing Details page.

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2. Make your changes and Save when finished. Listing updates can take up to 30 minutes to appear on Amazon.

Hiding Listings

To hide a product from Amazon, check the box next to it and select Hide products on channels from the Bulk Actions drop-down. Check the box next to Amazon, then click Hide products.

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Relisting a product? Immediately ending and relisting a product can leave it in an inconsistent state. We recommend waiting at least an hour before attempting to relist an ended product.

Checking Orders from Amazon

Orders received from Amazon are listed on your Orders screen with an Amazon icon.

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Since billing is handled by Amazon, orders from Amazon come into your BigCommerce control panel with the shipping address also listed as the billing address when looking at the expanded order details.

Amazon does not include the real email address of the customer. Instead, they share an automatically generated anonymous email address. Per Amazon’s policy, this address may not be used for marketing purposes.

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Partial shipments for orders from Amazon are not supported, so you won’t be able to modify the quantity shipped when creating shipments for Amazon orders.

Full and partial refunds are managed from your Amazon Seller Central dashboard.

Orders from Amazon are included in your store's trailing 12-month GMV and order count, which can affect your BigCommerce plan's pricing.

Customer Experience on Amazon

Once your products are listed on Amazon, the browsing and checkout flows are controlled by Amazon.

If your offering is featured in the “buy box”, your business is listed as the shipper and seller.

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If your offering is not featured in the “buy box”, you may be listed as an “Other Seller”.

When a customer purchases one of your products, they will receive an email confirmation from Amazon. All order emails are handled by Amazon.

Your new Amazon order is brought into your BigCommerce control panel, and they’re shipped the same as you would any other order that comes in through your storefront. BigCommerce will update the order’s status on Amazon when you create a shipment or change the order status.


Does this affect my pricing? Are there any additional fees?
There are no additional fees from BigCommerce, however, orders processed through our Amazon integration are included in your store's trailing 12-month GMV and order count, which can affect your BigCommerce plan's pricing. Additionally, Amazon may have additional fees unrelated to the BigCommerce integration.

How long does it take for my listing to appear on Amazon?
It can take up to 30 minutes for your new or updated listings to appear on Amazon.

Can I create FBA (Fulfillment by Amazon) listings?
Not at this time.

How do I refund an Amazon order?
Full and partial refunds are documented and managed in your Amazon Seller Central account.

What happens with my existing Seller Central listings?
If an order is received from Amazon and the product does not already exist in your BigCommerce store, we will create a placeholder for it. This is for order management purposes. These products do not have a stock level and therefore any order cancellations made for these orders in BC will not increment stock at Seller Central. Currently, this must be managed manually from your Seller Central account.

Can I customize my listings specifically for Amazon?
Yes. Name, description, brand, and price can all be customized at the product level for listing on Amazon.

Are these custom override attributes importable (via CSV)?
Not yet, but this functionality is planned as part of a future update.

If my product has variants/options, will the base product still list?
No. The product will not list at all if it has variants/options.

Can I process partial shipments?
Not yet, but this is planned for a future release. The Quantity Shipped field is disabled when creating shipments for orders from Amazon.

I’m an international merchant, can I still list on Amazon with BigCommerce?
Yes, provided your store’s default currency is USD and you’ve enabled shipping to the United States.

Can I offer gift wrapping on Amazon listings?
Yes. Gift wrapping options are set on a product-by-product basis and is managed from your Seller Central account.

Can I tell which shipping method a buyer chose from my BigCommerce orders screen?
Not yet, but this is planned for a future release.

Can I use more than one BigCommerce store with my Seller Central account?

Can I… with the new product list?

Future planned improvements for the new product list include:

  • a quick edit option for updating stock levels for products with options
  • view and sort products by channel
  • more channel listing options (i.e. Facebook, Pinterest, and eBay)
  • custom product listing details by channel (price, name, description, brand, condition) will be importable via CSV and assignable via API

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