SEO Overview

What is SEO

SEO, or Search Engine Optimization, the process of increasing the number of visitors to a website by achieving high rank in the search results of a search engine. The higher a website ranks in search results, the greater the chance users will visit the site. This means more potential sales for you!

Why SEO Is Important

Although Bigcommerce has a lot of things working for you, you’ll need to earn your spot in search engine rankings and are responsible for maintaining it. So, whether you’re a beginner or a seasoned ecommerce veteran, SEO will always play a vital role in the success of your online business.

How SEO Works

Potential customers find your business by going to the internet, typing words into a search box, and clicking on what search engines deem most relevant. In order to deliver the more relevant web pages to searching, search engines work to learn about the structure and overall content on your site so they may rank them accordingly.

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