SEO Overview

What is SEO

SEO, or Search Engine Optimization, is the process of increasing the number of visitors to a website by achieving high rank in the search results of a search engine. The higher a website ranks in search results, the greater the chance users will visit the site. This means more potential sales for you!

Why SEO Is Important

Although Bigcommerce has a lot of things working for you, you’ll need to earn your spot in search engine rankings and are responsible for maintaining it. So, whether you’re a beginner or a seasoned ecommerce veteran, SEO will always play a vital role in the success of your online business.

How SEO Works

Potential customers find your business by going to the internet, typing words into a search box, and clicking on what search engines deem most relevant. In order to deliver the more relevant web pages to searching, search engines work to learn about the structure and overall content on your site so they may rank them accordingly.

Related Articles

Bigcommerce University Videos

Additional Resources

Get Advice

Have a specific question or issue? Check out the SEO discussions in our Community Forum. Post your question and speak directly to other business owners, Bigcommerce Staff and Partners who specialize in this area. It's likely someone just like you has already been there.

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Work with an Agency

Check out our Bigcommerce approved agencies, as they are familiar with our platform and working with our staff. They're a great place to start as they'll help you plan and execute SEO while discussing other advertising strategies to grow your traffic — fast!

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