BigCommerce Analytics | Purchase Funnel Report
The purchase funnel measures the actions visitors make on your site before making a purchase. You can use this report to determine where customers are getting stopped in the purchase flow and work towards improving the experience in that area.
Purchase Funnel Bar Graph
- Shopped — visits that viewed at least one product page (including Quickviews)
- Added to Cart — visits where at least one item was added to cart
- Purchased — visits with a completed order
Purchase Funnel Over Time Graph
The line graph below shows changes to the different areas of the purchase funnel over time. Hover over a data point to view exact values.