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Platform Limits

To maximize store stability and performance, we implement limits on certain portions of the platform. These limits include:

Maximum brands per store30,000
Maximum featured products (Stencil)25
Maximum categories per store16,000
Maximum categories per product1,000
Maximum category depth8 levels
Maximum category description length65,642 characters
Maximum SKUs per product600
Maximum custom fields per product200
Maximum bulk pricing rules per product50
Maximum option values per option250
Maximum product filtering facets12
Maximum displayed values per product filtering facet500
Maximum web content pages4,000
Maximum product name length250 characters
Maximum SKU length250 characters
Maximum category name length50 characters
API Accounts50
API Calls (Trial StoresStandard and Plus plans)20,000 per hour
API Calls (Pro plans)60,000 per hour
API Calls (Enterprise)Unlimited

Other Limits

Maximum cart size for guest checkout50 items
Maximum cart size for customer accountsUnlimited

What happens if I exceed any of these limits?

The above limits will be enforced in both the control panel and Stores API.

Within the control panel, when you are approaching or have exceeded a limit, we’ll display an information alert.

In addition, you will receive an error response code 403 Forbidden if you attempt a POST request to the API that would exceed one of these limits.

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