Using BigCommerce Analytics
What We'll Cover
BigCommerce Analytics is a set of tools for reporting visitor metrics, identifying order trends, shaping merchandising strategies, and helping maximize the efficacy of your marketing campaigns.
BigCommerce Analytics is available on all newly created stores by default. If you have an older store using Classic Analytics, BigCommerce Analytics begins reporting from the time you switch over. To view historical data, you can toggle back to Classic Analytics. These reports will remain up to date even after BigCommerce Analytics is enabled.
BigCommerce Analytics Reports
- Store Overview Report
- Real Time Report
- Merchandising Report
- Marketing Report
- Orders Report
- Customers Report
- Purchase Funnel Report
- Abandoned Cart Report
- Abandoned Cart Recovery Report
- In-Store Search Report
- Sales Tax Report
- Insights Report*
Eligible Order Statuses
Orders with the following statuses will be included in Analytics reports. This includes orders that have been archived.
- Awaiting Fulfillment
- Awaiting Shipment
- Awaiting Pickup
- Partially Shipped
Analytics reports do not count orders that are in the following statuses:
- Awaiting Payment
- Verification Required
A timestamp at the bottom of each report (except Real Time) displays the last time the data was updated.
Date Range Selector and Comparison
Each report (except Real Time) includes a date range selector to display data from a particular time period. There are a number of preset date ranges you can choose from.
You can toggle on the NRF calendar, a 5-4-5 week calendar used by the National Retail Federation. Learn more about the NRF Calendar.
If you prefer, you can select a custom date range by clicking on Custom and selecting your dates from the calendar.
You can also compare your report to another date range. For example, you could compare the Revenue chart from the current month to date with the previous month within the same time period. When comparing, your current period will be marked in blue and your new period will be in orange. Each individual metric will display both the selected date range and the percentage change over the previous period.
You can choose any of the following comparison periods:
- Previous period (which uses the same preset or custom date you've already selected)
- Previous year
- Custom range
Some reports include graphs which will present extra data when hovering your mouse over a point on the graph.
Exporting Your Report
Accessing the Reports
With the exception of the Insights report, BigCommerce Analytics reports are available to all stores, regardless of plan.
By default, only store owners can see the BigCommerce Analytics reports. To allow other users to see them, you can edit the users to give them access. Select the permissions located at the bottom of the "Sales Manager Permissions" list; each report is an individual permission.