Multi-Channel Marketing Overview

What does “Multi-Channel Marketing” Mean?

A website without proper marketing is like building a billboard in the middle of the desert. Multi-channel marketing means you will be listing your products on a variety of marketing channels outside of your BigCommerce store.

Why is Multi-Channel Marketing Important?

By listing your products on multiple sales channels, you'll be able to cast a wider net and sell anywhere! For instance, you can list your products on high traffic comparison sites like Shopzilla, Bizrate, PriceGrabber right alongside Amazon. Also, harness the sales power of Google Shopping and Facebook. Last but certainly not least, we fully integrate with eBay so you can see the status listing right form your store's control panel and automatically have orders created - no extra work necessary.

How Should I Get Started?

Google Shopping, hands down. A no-brainer for ecommerce, Google Shopping tends to have a higher conversion rate and a lower cost-per-click.

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Additional Resources

Get Advice

Have a specific question or issue? Check out our Community. Post your question and speak directly to other business owners, BigCommerce Staff and Partners who specialize in this area. It's likely someone just like you has already been there.

Work with an Agency

Check out our BigCommerce approved agencies, as they are familiar with our platform and working with our staff. They're a great place to start as they'll help you plan and execute multi-channel marketing tactics to grow your traffic - fast!

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