BigCommerce Analytics | Merchandising Report

The Merchandising Report provides insight into how your products are performing. This report lets you drill down to see revenue, orders, and quantity sold at both the product and variation levels.

The Merchandising Report is broken down into Product and SKU reports. The SKU report includes any product variations that have been assigned a SKU. These reports list the number of visits, number of orders, quantity sold and revenue generated over a selected time period for each of your store’s products. Clicking a product name will generate an individual product report which contains additional information, like average price and abandon rate.

Merchandising - Overview

The main page of the Merchandising Report shows you how your products are doing as a whole.

Top Line Statistics

The overview starts with your your top line statistics, including the rate of improvement over the comparison time period.

Merchandising - Top Line Statistics

These statistics are specific to products, so will differ from the top line statistics you see on other pages. For example, the revenue will take product-level discounts into account, but not order-level discounts.

  • Products Sold — the number of products sold in your store during your selected date range
  • Orders — the number of orders placed during your selected date range
  • Merch Revenue — the total amount of revenue from your merchandise. This amount includes product-level discounts, but does not take shipping, taxes, or order-level discounts into account.
  • Avg Price — the average (mean) price of your products that have been ordered
  • Price Range — the highest and lowest prices of products that have been ordered

Merchandise Revenue Graph

The Merchandise Revenue graph shows how your merchandise revenue has changed over the course of your selected date range. The graph in blue shows the revenue for your current date range, and the graph in orange represents the revenue from the date range you are comparing with.

All Categories - merchandise revenue graph

Product Merchandising Report

Click on the Products tab to get to the Product Merchandising Report. This report displays a table of your product details. Click on a column name to change how the list is sorted, or click on a product name to see the individual product report.

Use the tools in the top-right corner to hide columns, reset the table, or download the table to a CSV file.

Product Merchandising Report - table

  • Product — the product's name. Click to view the individual product report
  • Brand — the product's brand, if applicable
  • Merch Revenue — the revenue from units of the product sold within the provided date range
  • Orders — the total number of orders that include the product within the provided date range
  • Qty Sold — the quantity of the product sold within the provided date range
  • Visits — the number of page views the product has received within the provided date range

Individual Product Report

Click on a product name from any report to go to the individual product's report. This report shows the product's basic information and statistics, such as its revenue, how often it's viewed, and its abandonment rate.

Product Details and Statistics

Product Details and Top Line Statistics

The product details report includes the primary product image, the product's brand, and the date it was created in your BigCommerce store. (The Supplier feature is not being utilized at this time.)

The product's statistics include the following:

  • Revenue — revenue from units of the product sold
  • Qty Sold — the quantity of the product sold
  • Visits — the number of page views the product has received
  • Avg Price — the average selling price per unit
  • Orders — the total number of orders that include the product
  • Abandonment Rate — the percentage of abandoned carts* that include the product

* Abandoned carts are defined in BigCommerce Analytics as carts where a product has been added prior to a 30-minute period of inactivity.

Revenue Graph

This graph shows how your product's revenue has changed over the course of your selected date range. The graph in blue shows the revenue for your current date range, and the graph in orange represents the revenue from the date range you are comparing with.

Individual Product - revenue graph

Product SKU Details

Click on the SKUs tab to view the SKU Details. This report provides detailed information on each variant product of a base product that's been associated with a SKU.

Top Line Statistics

Individual product SKU details - top line statistics

  • Revenue — revenue from units of the SKU (including product-level discounts)
  • Orders — the total number of orders that include the SKU unit
  • Avg Price — average price of the purchased units (including discounts)
  • Visits — the number of visits to the base product page
  • Abandonment Rate — the percentage of abandoned carts that include the SKU
  • Qty Sold — the number of units of the SKU sold

A table showing your SKU's revenue, quantity sold, and orders is displayed below. Click a column name to resort the table. You can also export this report.

Product SKU list

SKU Merchandising Report

Click on the SKU tab to view the SKU Merchandising Report. This report shows all of your store's SKUs in a table, sorted by your top revenue producers. Click a column name to change the sort order, or use the icons in the top-right corner to hide columns, restore the table to its original format, or export this report.

Clicking on the name of a product will bring you to the individual product report.

SKUs merchandising report

  • Revenue — revenue from units of the SKU (including product-level discounts)
  • Orders — the total number of orders that include the SKU unit
  • Avg Price — average price of the purchased units (includes discounts)
  • Visits — the number of visits to the base product page
  • Abandonment Rate — the percentage of abandoned carts that include the SKU
  • Qty Sold — the number of units of the SKU sold

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