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Ecommerce Analytics | In-Store Search Report

Your In-Store Search report details your shoppers experience and success rate when using your in-store search function that’s available on your storefront. Depending on your specific, online business, the in-store search function can greatly impact your conversion rate.

If it is not functioning accurately, it can lead to shoppers leaving your store in droves. However, if optimized well, you will not only see a boost to your bottom line, but you can begin to uncover your shoppers intent and tailor search results for maximum results.

The In-Store Search Report can be viewed under AnalyticsIn-Store Search.

Search Overview

This report contains a summary of all of the searches performed within a selected date range.

Search overview

You can see a visual break down in the pie chart below.

Visual pie chart

Keywords With Results

This report lists every search that had one or more results come up. You can use this report to see which products your customers are searching for, and use that information to make future purchasing and marketing decisions.

Keywords with results

Keywords Without Results

This report shows you searches that your customers performed within a selected date range that did not have any results. You can use this information to figure out what your customers are hoping to find in your store and make future purchasing decisions with this in mind.

Keywords without results

Best Performing Keywords

This report shows your store's best performing keywords. This is calculated by looking at when shoppers actually clicked on a result after performing the search. You can use these search terms in your product descriptions and titles to boost your products' search engine ranking.

Best performing keywords

Worst Performing Keywords

This report shows you keywords that your customers used without clicking on any of the search results. This indicates that your shoppers did not find the results helpful. This can be the result of the keyword being used inaccurately or in too many products to result in a useful search. It may also indicate a problem with the keyword itself, such as an incorrect spelling.

Worst performing keywords

Search Term Corrections

This report shows any searches for which a shopper clicked on a search suggestion or related search. In some cases, this could indicate a misspelling or inaccurate word in your product, although in other cases the shopper may have just wished to see additional results.

Search term corrections


Take Action with Data — Tending to your in-store search functionality can improve your overall online shopping experience and boost your conversion rate. Meanwhile, an inaccurate or dysfunctional in-store search can be detrimental, especially when the size of your inventory exceeds the scale at which it can be browsed.

Be sure to check out our best practice advice to improve your in-store search, Here are some basic items to get you started:

  • Make sure your search function is displayed: Most themes already do this, but if you’re noticing shoppers are not using this feature, you may want to test displaying it more prominently.
  • Test for accuracy: Search both singular and plural keywords to make sure the results provided actually make sense and are helpful to the end-user.
  • Implement auto-suggestions: Show keyword recommendations as the shopper is typing into the search field. This is a great way to showcase some of your other product options and can help customers find what they are looking for without having to completely type in the entire phrase.

Have a question? Check out the Reports & Analytics section of BigCommerce's Community Answers.

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