Ecommerce Analytics Reports | In-Store Search Report

Your In-Store Search Report details your shoppers' experience and success rate when using your in-store search function that’s available on your storefront. Depending on your specific, online business, the in-store search function can greatly impact your conversion rate.

If it is not functioning accurately, it can lead to shoppers leaving your store in droves. However, if optimized well, you will not only see a boost to your bottom line, but you can begin to uncover your shoppers intent and tailor search results for maximum results.

The In-Store Search Report can be viewed under Analytics › In-Store Search. Your control panel user account must have the Search Statistics and Store Overview Report permissions enabled to view this report.

This report contains a summary of all of the searches performed within a selected date range.

You can see a visual break down in the pie chart below.

This report lists every search that had one or more results come up. You can use this report to see which products your customers are searching for, and use that information to make future purchasing and marketing decisions.

This report shows you searches that your customers performed within a selected date range that did not have any results. You can use this information to figure out what your customers are hoping to find in your store and make future purchasing decisions with this in mind.

This report shows your store's best performing keywords. This is calculated by looking at when shoppers actually clicked on a result after performing the search. You can use these search terms in your product descriptions and titles to boost your products' search engine ranking.

This report shows you keywords that your customers used without clicking on any of the search results. This indicates that your shoppers did not find the results helpful. This can be the result of the keyword being used inaccurately or in too many products to result in a useful search. It may also indicate a problem with the keyword itself, such as an incorrect spelling.

This report shows any searches for which a shopper clicked on a search suggestion or related search. In some cases, this could indicate a misspelling or inaccurate word in your product, although in other cases the shopper may have just wished to see additional results.