Exporting Your Products to Google AdWords

Google AdWords is a pay-per-click website advertising service that includes your paid listing on Google search results. An effective AdWords campaign can help you to attract visitors, increase sales, and improve your brand awareness.

BigCommerce allows you to generate and export your products for use as Google AdWords ads. Dynamic placeholders may be used to show specific data for individual products.

This article covers exporting your ads from your BigCommerce store. For assistance importing into your Google AdWords campaign, see Google's documentation.

Generating Ads

1. Go to MarketingGoogle AdWords.

2. Select which categories to Create Ads For, or select All Categories.

3. Fill in all of the following fields. See Google's support documentation on field length limits.

  • Ad Headline — This the top line and title of your ad. In most instances, you'll want to use a {PRODNAME} placeholder to make the headline specific.
  • Description Line 1 — This is first description line of text, displayed immediately following the title.
  • Description Line 2 — This is the second description line of text, displayed immediately following the first.
  • Display URL — This is the URL shown in the ad result.
  • Final URL — The URL on your store a user is redirected to when clicking this ad. In most instances, you'll want to leave this as the {PRODLINK} placeholder.
  • Ad Type — Google Search, Search Partners, Search, Select, Display, Search Network only - Mobile app installs, Display Network only - Mobile app installs, Shopping. See Import a CSV file in AdWords Editor - CSV file columns for more information.
  • Campaign — The name of the campaign these ads apply to. It can be new or existing.
  • Ad Group — The name of ad group these ads apply to. It can be new or existing.

All fields are required to export your ads.

4. Click Export to save the CSV file to your computer.

Additional Resources

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