Using Microdata to Improve Search Results
What is Microdata?
Microdata (sometimes referred to as structured data, schema code markup, or rich snippets) is data embedded in a web page that provides specific information that is easily interpretted by search engines and other web services.
As an online merchant, having this data included in your product catalog allows web searching services like Google and Bing to present your product listings in an easy-to-read and user-friendly format, and provides a more engaging and richer browsing experience for the shopper. Products listed in search engine result pages can present details like price, availability, and review rating.
|Example search engine result page listing of a product page featuring rich product data|
Industry research has demonstrated that these enhancements improve both click-through and conversion rates. Not only does this help your listing stand out, it empowers shoppers to make confident, informed decisions and encourages them to take action.
Structured Data Product Type