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Customer Order Notifications

What We'll Cover

Customers receive an email when they successfully place an order and when an order's status changes. Customer order notifications provide an excellent opportunity to engage with your customer base and create a memorable experience. Additionally, you can use them as a marketing opportunity to upsell and drive revenue.

Customer order notifications should not be confused with notifications you receive as the merchant. See Order Notifications for more information.

Orders created via our API do not trigger customer order notifications.

Sample invoice email

 
 

Enabling Customer Order Notifications

To access your order notification settings, go to Settings › Order notifications.

Under Email Customers When, select which order statuses you would like to use to trigger an email notification to your customers. This is in addition to the Order Confirmation invoice email that is sent immediately after the customer places an order.

Checkbox selections of Order Statuses that trigger customer email notifications.

Order status notifications are universal and apply to all customers. For example, you can't specify that a particular customer group doesn't get a certain status notification.

 

Did you know? You can customize the names of Order Statuses in the control panel. Customized order statuses will continue to use their original name in certain areas of the control panel, including order notification settings.

 
 

Reply-to Email Address

The order confirmation email (the invoice email) is enabled by default, sent from your store using the email address provided during store setup. If a customer replies to an order email message, this is the address it will attempt to deliver to.

You can update this email address under Settings › Store profile.

 

Did you know? You can receive a copy of the customer invoice by specifying a forwarding address in your store's Miscellaneous settings.

 
 

Customizing Customer Order Notifications

You can customize the email templates for both order confirmation and status update notifications. Editing your customer order notifications is a great way to engage with your customers and provide value beyond the sale.

Some of the most engaging elements you can include in your receipts are:

  • a request for customer feedback
  • a discount code to promote repeat purchases
  • suggestions for other products your customer may like
  • incentives and prompts for your loyalty or referral programs
  • social sharing links that encourage customers to connect with you and share their experience with their friends
  • product education and FAQs to build value and brand awareness
 

Did you know? You can use apps to help automate your email marketing efforts. See our App Marketplace for more options.

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