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Claiming Your Website in Google Merchant Center

What We'll Cover

You'll need to verify and claim your store's website URL with Google in order for your products to be eligible to appear on Google Shopping.

Claiming your site associates your verified website URL with your Google Merchant Center account. In order to claim a website in Google Merchant Center, you'll need to first verify your site with Google.

Claiming Your Site

1. Sign into your Merchant Center account and go to Business InformationWebsite and click Claim your website.

Claim your website button highlighted in Merchant Center

2. Complete any required fields under About your business. Once finished, your Website URL should show both Verified and Claimed.

Website URL in Merchant Center showing both Verified and Claimed

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