BigCommerce Analytics | Abandoned Cart Recovery Report

For store owners with the Abandoned Cart Saver feature enabled, the Abandoned Cart Recovery report will show you the details of successful recoveries. You will see the number of Abandoned Carts, the number of Abandoned Carts that have been converted, and the total value of the sales that has been saved by the Abandoned Cart Saver.

The Abandoned Cart Recovery Report can be viewed under AnalyticsAbandoned Cart Recovery.

Abandoned Cart Recovery Graph

The Recovery graph shows you a visual representation of the number of abandoned carts (in orange) versus the number of abandoned carts that were recovered (in blue) with the Abandoned Cart Saver.  (On average, the Abandoned Cart Saver can recover 15% of lost orders.)

Abandoned cart recovery graph

Summary of Abandoned Carts and Revenue

Beneath the graph, you'll see a report of the number of abandoned carts and how much lost revenue they represented. Beside that is a summary of the number of recovered carts (with a percentage), and how much of that lost revenue you were able to regain.

Abandoned cart recovery summary

 

Want to learn more? Visit the Abandoned Carts Insights Report to gain additional information only available through Insights.

Recovered Orders

Details of the recovered orders are listed, including the customer and the total amount recovered. To view the entire order, click ActionView Order.

Note: At this time there is not a way to view unrecovered abandoned order details.

View Recovered Order

 

Take Action with Data — The information provided in the Abandoned Cart Recovered Report can help provide more context to the following questions from our Abandoned Cart Report including:

  • Which products generate the most/least abandoned cart revenue?
  • Which products have the highest/lowest abandoned cart rate?

You can also begin to evaluate testing tactics like:

  • Experimenting with different coupons in one or all emails. (If you include different coupon codes in each email you can begin to evaluate which email performs the best.)
  • Adjusting the tone of voice in each of your emails.
  • Reworking your email subject lines, copy and layout.
  • Eliminating or adding additional emails. (More often than not, high-priced products take more email reminders in order to convert).
 

Have a question? Check out the Reports & Analytics section of BigCommerce's Community Answers.

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