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Analytics Overview

Analytics are reports that provide insight as to how your online business is performing. They include information on site traffic, conversion, top-selling products, and other statistics that can affect how you run your store.

Understanding and monitoring your store’s performance via analytics is critical no matter the size of your online business. Ecommerce Analytics will allow you to:

  • Gauge the effectiveness of marketing campaigns — so you can better transform shoppers into buyers
  • Understand what’s selling and what's not — so you know where to focus and where to improve
  • Identify and reward your most loyal customers — so you can boost your bottom line
  • Track shopping cart performance — so you can pinpoint lost revenue opportunities and recover them

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