Selling on Amazon

Amazon is the world’s largest online marketplace and is the starting place for almost half of all online purchases, so for many businesses, making your products available there is an important step for growing your business and promoting your brand.

You can connect your BigCommerce store to Amazon by using any of the providers listed in Channel Manager. Provider availability may vary depending on your store’s location and currencies.

• To sell on Amazon, you need an Amazon Seller Central account.
• Only one BigCommerce store can be linked to a single Seller Central account.

Go to Amazon Seller Central to log in or register a seller account.

Amazon will guide you through the registration process and will ask you to:

• confirm your display name and business address
• specify a valid credit card to pay your Seller Central membership fee
• verify your identity via a phone call or text message
• configure your tax information
• specify a valid bank account so Amazon can pay you

Depending on your business, you may also be required to register your brand and request approval to sell in certain categories.

To get started, go to Channel Manager and click + Create Channel.

Under Marketplaces, click Connect next to Amazon.

On the next page, click Connect next to the provider you want to use with Amazon. You can also browse the App Marketplace for more apps.

What is Amazon Brand Registry?

Amazon Brand Registry is a program to give brand owners more control over how their brand(s) are represented on Amazon. It protects your brand by providing tools to find and alert you to suspected infringing or inaccurate content.

What are the requirements for Amazon Brand Registry?

To enroll in Amazon Brand Registry, you will need:

• An active registered trademark for your brand that appears on your products or packaging.
• The ability to verify yourself as the rights owner or the authorized agent for the trademark.
• An Amazon account. You can use an existing Amazon account (credentials associated with Vendor or Seller Central) or create a new one for free.

Learn more about Amazon Brand Registry eligibility, including country-specific requirements.

What are Bullet Points (Feature Bullets)?

In an Amazon listing, they are a list (up to 5) of brief but precise descriptions of what the customer will get when they purchase the item.

Here are some tips for writing good feature bullets:

• Make each bullet point brief yet descriptive; This is not the place for paragraphs.
• If the item is a set, list what's included in the set and the size (if appropriate) of each item.
• For every feature, include a benefit.
• Include warranty information or included accessories as the last bullet point.
• Use semicolons to separate phrases within a single bullet point.
• Always use numerals, never spell out numbers, in bullet points.
• Write bullets in sentence case (no punctuation); 500 characters maximum (can vary by product category).

If your product is found to already exist in Amazon's catalog, its feature bullets may already be set and are not changeable. See Amazon Seller Central Help for more information about Feature Bullets.