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Adding Products (v3)

This article covers how to add a new product to your store using the built-in control panel editor. This is the simplest way to add a product to your store and gives you an idea of the various requirements and attributes you can add at the product level. If you need to enter a lot of products in a short amount of time, you can also import products in bulk using a CSV file, use apps to find and source products, and/or create products directly via the Catalog API.

In addition to physical products, you can also create and sell digital files. See Creating Downloadable Products for more information.

Note: This article covers the new v3 Add/Edit Product experience. See Adding Products (v2) for help with the v2 experience.


v3 Early Access Opt-In

The new v3 product creation experience is now available via opt-in to select stores currently using v2.

We’ve redesigned our built-in Add Product page to be a streamlined, single-page experience that allows you to create variant and customization options as you create the product. This new experience uses our Catalog v3 API.

Not all stores are eligible to opt-in at this time. We will extend opt-in capabilities to more stores as we improve the interoperability and feature gaps that exist between catalog v2 and v3.


If I upgrade to v3, can downgrade back to v2? Yes. However, due to differences between v2 and v3 catalog structure, we’re unable to automatically downgrade your store. Should you decide to opt-out, you’ll need to contact our support team for assistance.

Features currently available in v2 that are planned but not yet supported in v3 are:

  • Shared Modifier Options
  • Selective variant generation
  • More compact side navigation menu

Adding a Product

To add a product, go to ProductsAdd.

The top of the Add Product screen in the control panel showing the left side quick navigation and fields for Product Name, SKU, Product Type (Physical), and Default Price

The top of the page allows you to enter the basic information required to create a product:

  • Product Name
  • Default Price
  • Category
  • Weight

Additional product details (like variations and inventory tracking) are grouped into sections as you scroll down the page. Use the navigation on the left side of the page to jump to a different section. Though not required, we recommend also adding images, a description, and any identifiers (like SKU, UPC or MPN) your product may have.

Product creation is the best opportunity to spend time optimizing your product title, description, and image alt tags for search. See our Guide to SEO for advice and tips to get started with SEO in BigCommerce.

When you're done making changes, click Save. If your product is set to be visible, this will publish it to your storefront. To help save time when adding multiple products, you also have the option to Save & Duplicate or Save & Add Another. Use Save & View Products to instantly see what your new product looks like on the live storefront.

The arrow next to Save highlighted and showing options for Save & Duplicate, Save & Add Another, and Save & View Products


Images & Videos

    Adding an Image

    There are three ways you can add an image to your product:

    • Drag and drop the image from your computer to the blue box.
    • Click Upload Images and navigate to the image on your computer.
    • Use Add from URL to use an image (or YouTube video) already on the web.

    After you’ve added images, click the Thumbnail radio button to select which image will represent the product on product listing pages, such as category pages, the homepage, or store search results.

    If you have multiple images, drag and drop them up or down to change the sort order. The top/first image in this list will be used as the default image on the product detail page and Quick View.

    The image description will become the image's alt tag. This is the alternate text that provides information about the image for users who cannot view it. See our article on SEO Fields for tips on getting the most out of your product image descriptions.

    Product Image Requirements

    • Supported file types are JPEG/JPG, GIF and PNG.
    • TIF and PDF files are not supported.
    • The optimal size for your product images is 1280 x 1280 pixels. Other product images (like thumbnails) will be created from the original image you upload.

    Adding a YouTube Video

    Use the Add from URL button to add a video that's already on YouTube.

    Add Image/YouTube video popup window


    Product Variations

    Use Variations to generate Variants (each with a unique SKU) that can be used to track inventory. This is where you can assign attributes such as image, price, and weight on the variant level. When a shopper selects a variant on the storefront, the product price and image are updated automatically.

    See Product Options (v3) for more information about adding variants and how they work. 

    Example of a product variant selected on the storefront



    Modifier Options allow a customer to further customize a product or variant. They work well for products needing an input field for custom messages, dates, checkboxes, and more.

    See Product Options (v3) for more information about adding modifiers, configuring rules, and how the two work together.

    Screenshot of a product on the storefront with customization options for adding a personalized name


    Sections Overview

    Below are the names and a brief description of what you can find in each section of the Add Products page.

    Basic informationThis area contains the minimum data required to create a product, including Product Name, Default Price, and Weight.
    DescriptionThis section provides a WYSIWYG editor to create a content-rich description for your product that appears on the product detail page.
    Images & VideosAdd images or YouTube videos for your product here.
    Product IdentifiersAdd identifiers like SKU, UPC, and MPN.
    PricingSpecify this product’s tax class (or tax code if using an automatic tax provider). Advanced Pricing allows you to add Cost, MSRP, and Sale Price. Bulk Pricing lets you offer price discounts based on quantity. Default price also appears here and mirrors the value entered under Basic Information.
    InventoryIndicate if/how inventory should be tracked; specify current and low stock levels.
    VariationsAdd variant options like size and color to create variants for this product.
    CustomizationsAdd modifier options like a text box, checkbox, or file upload to enable further product customization.
    Storefront DetailsHere you can set a product as featured, input store search keywords, specify a sort order value, assign a custom template layout file, include product warranty information, enter messaging regarding availability, and specify the product’s condition (New/Used/Refurbished).
    Custom FieldsAdd custom fields to your product.
    Related ProductsEnable/disable related products to be shown with this product.
    Dimensions & WeightEnter the dimensions and weight of this product to help calculate shipping rates. See Store Settings for information on configuring your Physical Dimension Settings.
    Shipping DetailsIf your product has a fixed shipping price or product-level free shipping, you can specify that here.
    PurchasabilityIndicate whether this product is available for purchase, coming soon (pre-order), or unavailable for purchase (catalog-only). Here you can also set a minimum or maximum purchase quantity.
    Gift WrappingSet whether this product can use all configured gift wrapping methods, only some, or disallow gift wrapping altogether.
    Customs InformationProvide customs information such as country of origin, commodity description, and HS codes to assist in calculating customs duties and fees when shipping internationally.
    SEOHere you can set a custom SEO fields for Page Title, Meta Description, and Product URL for this product.
    Open Graph SharingSpecify open graph (OG) data to share when the product is linked on sites like Facebook.

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