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Adding Products (v3)

This article covers how to add a new product to your store using the built-in control panel editor. This is the simplest way to add a product to your store, and gives you an idea of the various requirements and attributes you can add at the product level. If you need to enter a lot of products in a short amount of time, you can also import products in bulk using a CSV file, use apps to find and source products, and/or create products directly via the Catalog API.

In addition to physical products, you can also create and sell digital files. See Creating Downloadable Products for more information.


Product Add/Edit (v3)

We’ve redesigned our built-in Add Product page to be a more streamlined, single-page experience that allows you to create variant and customization options as you create the product. This new experience uses our Catalog v3 API. This experience is still in heavy development and is not yet available to existing stores. We are currently developing backward compatibility between the two experiences and drafting a plan for existing stores to get the new experience. We will announce a Closed Beta for existing stores in the upcoming future.

Some features are not yet supported, such as:

  • Enhanced Product Options
  • Image gallery
  • Image editing
  • Custom SKU builder for variants

Note: This article covers the v3 Add/Edit Product experience. If your store requires any features not yet supported, please contact our support team for assistance. See Adding Products (v2) for help with the current experience.


Adding a Product

To add a product, go to ProductsAdd.

Screenshot of the Add/Edit page with the current section highlighted in the left side navigation, and required fields to create a product highlighted on the right

The top of the page allows you to enter the basic information required to create a product:

  • Product Name
  • Default Price
  • Category
  • Weight

Additional product details (like variations and inventory tracking) are grouped into sections as you scroll down the page. Use the navigation on the left side of the page to jump to a different section. Though not required, we recommend also adding images, a description, and any identifiers (like SKU, UPC or MPN) your product may have.

Product creation is the best opportunity to spend time optimizing your product title, description, and image alt tags for search. See our Guide to SEO for advice and tips to get started with SEO in BigCommerce.

When you're done making changes, click Save. If your product is set to be visible, this will publish it to your storefront. To help save time when adding multiple products, you also have the option to Save & Duplicate or Save & Add Another. Use Save & View Products to instantly see what your new product looks like on the live storefront.

The arrow next to Save highlighted and showing options for Save & Duplicate, Save & Add Another, and Save & View Products


Images & Videos

    Adding an Image

    There are three ways you can add an image to your product:

    • Drag and drop the image from your computer to the blue box.
    • Click Upload Images and navigate to the image on your computer.
    • Use Add from URL to use an image (or YouTube video) already on the web.

    After you’ve added images, click the Default radio button to select which image will represent the product. This will be used anywhere that a single image is displayed for the product, such as category pages or store search results.

    If you have multiple images, drag and drop them up or down to change the sort order.

    The image description will become the image's alt tag. This is the alternate text that provides information about the image for users who cannot view it. See our article on Product Descriptions Best Practices for tips on getting the most out of your product image descriptions.

    Product Image Requirements

    • Supported file types are JPEG/JPG, GIF and PNG.
    • TIF, PDF, and animated GIF files are not supported.
    • The optimal size for your product images is 1280 x 1280 pixels. Other product images (like thumbnails) will be created from the original image you upload.

    Adding a YouTube Video

    Use the Add from URL button to add a video that's already on YouTube.

    The Add Image/YouTube Video from URL


    Product Variants and Options

    Use Variant Options to generate Variants (each with a unique SKU) that can be used to track inventory. This is where you can assign attributes such as image, price, and weight on the variant level. When a shopper selects a variant on the storefront, the product price and image are updated automatically.

    Example of a product variant selected on the storefront

    Creating a Variant Option

    1. Click + Add Variant Option.

    2. Give your option a name, select its display type, and specify which values should be available. Click + Add Another Value for additional values.

    3. When you’re done, click Create Variants.

    After variants are created, they will appear in a table called Variants. This area works like a spreadsheet; you can edit and copy data (like price, image, and SKU) for individual variants. Use the Edit columns dropdown to show/hide additional fields.

    Screenshot of the Variant Options section

    To edit existing variations or add new variations to an existing product, click Configure Options.



    Modifier Options allow a customer to further customize a product or variant. They work well for products needing an input field for custom messages, dates, checkboxes, and more.

    Screenshot of a product on the storefront with customization options for adding a personalized name

    Creating a Modifier Option

    1. Click + Add Modifier Option.

    2. Give your option a name, select its display type, and specify which values should be available. You can also enter default text for date and text types. Click + Add Another Value for additional values.

    3. When you’re done, click Create Options.


    Rules enable you to adjust key product attributes for specific combinations of modifications your shopper chooses. For example, you could add a rule to adjust the price a certain percentage when an Add Insurance checkbox is checked.

    To add a rule, first, add a modifier option, then click + Add Rule. Choose which modifier option to apply the rule to, then specify what changes to make.

    Modifier Options in the control panel


    Sections Overview

    Below are the names and a brief description of what you can find in each section of the Add Products page.

    Basic informationThis area contains the minimum data required to create a product, including Product Name, Default Price, Weight, and Category.
    DescriptionThis section provides a WYSIWYG editor to create a content-rich description for your product that appears on the product detail page.
    Images & VideosAdd images or YouTube videos for your product here.
    Product IdentifiersAdd identifiers like SKU, UPC, and MPN.
    PricingSpecify this product’s tax class (or tax code if using Avalara). Advanced Pricing allows you to add Cost, MSRP, and Sale Price. Bulk Pricing lets you offer price discounts based on quantity.
    InventoryIndicate if/how inventory should be tracked; specify current and low stock levels.
    VariationsAdd variant options like size and color to create variants for this product.
    CustomizationsAdd modifier options like a text box, checkbox, or file upload to enable further product customization.
    Storefront DetailsHere you can set a product as featured, input store search keywords, specify a sort order value, assign a custom template layout file, include product warranty information, enter messaging regarding availability, and specify the product’s condition (New/Used/Refurbished).
    Custom FieldsAdd custom fields to your product.
    Related ProductsEnable/disable related products to be shown with this product.
    Dimensions & WeightEnter the dimensions and weight of this product to help calculate shipping rates. See Store Settings for information on configuring your Physical Dimension Settings.
    Shipping DetailsIf your product has a fixed shipping price or product-level free shipping, you can specify that here.
    PurchasabilityIndicate whether this product is available for purchase, coming soon (pre-order), or unavailable for purchase (catalog-only). Here you can also set a minimum or maximum purchase quantity.
    Gift WrappingSet whether this product can use all configured gift wrapping methods, only some, or disallow gift wrapping altogether.
    SEOHere you can set a custom SEO fields for Page Title, Meta Description, and Product URL for this product.
    Open Graph SharingSpecify open graph (OG) data to share when the product is linked on sites like Facebook.

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