What is Market & Keyword Research?

When planning your SEO strategy, it's vital that you know your target audience and the terms they're searching with.

As we mentioned in our Guide to SEO, you can have the most attractive site on the web with the best products, but none of it will matter if you're not reaching the right audience. Market and keyword research can help you understand your customer's wants and needs, allowing you to tailor content specifically for them by using keywords that match their search queries.

In this guide, we'll go over how market and keyword research go hand in hand in building an ecommerce SEO campaign.