Guide to Checkout
Checkout is one of the most crucial areas of your store. Making the experience frictionless for shoppers is key for making sure orders go through. BigCommerce offers a selection of checkout flows to meet the needs of your business model and customer demographics. This guide will help determine the best checkout solution for your business.
By default, our fastest and most advanced checkout, optimized one-page checkout, is applied to your store. It provides features that the other checkout types do not have, like Digital Wallets, Stored Credit Cards, and multilingual support.
All of our checkout options utilize these features, so regardless of which checkout option you end up with, it will always feature these things.
- Shoppers can input Coupon Codes or Gift Certificates codes at checkout
- Checkout will display Discount Banners
- Work on both mobile and desktop browsers
- Add conversion tracking codes
- Allow or disallow for guest users to checkout
- Add Terms and Conditions
- Subscribe to newsletter
- Allow shoppers to leave Comments on orders
- Automatically create accounts for guest users
What to Consider
Features on checkout are often connected to other features of your store, such as your payment gateway and theme platform. Some checkout options will only be available for specific payment gateways or themes. Keep in mind which payment gateway you want to use when considering the checkout.
Optimized One Page Checkout is required to use the following payment gateways:
Some features are unique to one checkout type. Examples of unique features that you may consider are:
- Shipping to Multiple Destinations
- Stored Credit Cards
- Multiple Languages
- Adding and Editing Fields in the Account Signup Form
See Checkout Comparison for a side by side view of the unique feature each checkout type offers.
Customizing the Checkout Page
Out of the box, the checkout will have all the functionality but a generic design. It will often pull things like the store name or logo to feature in the header and footer of the page.
Before you modify checkout. Adding modifications beyond color changes can have unexpected results that can prevent shoppers from completing orders. If you are unfamiliar with web development do not attempt any code changes.
Optimized One Page Checkout
Customizing the look and feel of the checkout is easily done through the Stencil Theme Editor. With the theme editor, you can adjust colors, text type, and logo placement. The Optimized One Page Checkout is primed for full Multiple Languages and displaying more than one currency.
For more advanced customization, a developer can access the checkout files and checkout API through Stencil CLI. This gives a developer access to what is under the hood of our most advanced checkout type.
The modification for this checkout is limited to colors and editing CSS.
Custom One-Page Checkout (For Developers)
Based on the needs of your store, one of the checkout options should work for you.